Lacoste Teases Upcoming Minecraft Collaboration
And gives its crocodile logo and pixelated makeover.
After kicking off 2022 with a release alongside Awake NY, Lacoste collaborations look set to continue this year as the label has taken to social media to tease what looks like an upcoming partnership with world-renowned video game Minecraft.
The French sportswear label has replaced its crocodile logo profile picture on both Instagram and Twitter with that of a Minecraft-inspired pixelated iteration, with Minecraft tweeting a short GIF confirming the collaboration. Lacoste also shared a short video on its official Instagram account showing a Minecraft playing tennis character clad in the label’s clothing.
Found! We’re pleased to announce @Lacoste x Minecraft! pic.twitter.com/jtjQx1YjKY
— Minecraft (@Minecraft) March 10, 2022
Seeing the skins on the characters we might expect an apparel collection, although details are set to be revealed this coming weekend at a Lacoste x Minecraft event being held in the French capital.
Watch this space for more information as it drops, but for now you can check out Dapper Dan and Gap’s SS22 collection.
