Take a Closer Look at the Burton x Virgil Abloh™ Snowboarding Collection
Including a range of Boa boots, bindings, and boards.
Burton recently revealed its second special collaboration with Virgil Abloh that was developed over the past two years between Abloh and Burton Chief Creative, Adrien Margielist. Following a charity auction last week for the Virgil Abloh “Post-Modern” Scholarship Fund , the Vermont-based snowboarding label is now releasing the full collection online.
Abloh grew up snowboarding, and the connection he had with the sport led him to visit the Burton headquarters in Vermont in 2017 with the goal of co-creating a women’s outwear collection through Off-White™. In 2020, Burton and Abloh connected again to pursue future projects under his namesake.
“It was very important to Virgil that his next collaboration with Burton stands for something, that it shares a larger message, so he created a manifesto to guide the collection,” said Adrian Josef Margelist, Chief Creative Officer at Burton. “Every person who worked on this project, from the snowboard designers and the project managers to the riders at the photoshoot took Virgil’s words to heart. They became our manifesto, our mantra, our motivation.” Virgil’s words say it best:
PRODUCT THAT BY ITS EXISTENCE NOT ONLY STANDS AS EVIDENCE FOR THE EVOLUTION OF A SUBCULTURE AND SPORT BUT BECOMES AN ARTIFACT WHICH PROVES THAT DIVERSITY WITHIN SNOWBOARDING IS NOT ONLY AN IDEA, IT’S ACTUALLY HAPPENING. CARE OF BURTON and VIRGIL ABLOH™
Burton team riders Brolin Mawejje and Zeb Powell seen in the lookbook above, share their perspectives on Abloh’s manifesto and the collaboration’s significance to them.
“I try to leave my impact on snowboarders just like Virgil left an impact on me. Keeping up with me. Taking the time to talk. It meant so, so, much,” said Powell.
“The Manifesto says it well. It’s not just an idea; it is beyond the conversation. It is happening. We are watching it happen and will continue to watch the sport of snowboarding grow,” added Mawejje. “Be like Virgil. Be the gatekeepers who can open up those gates wider so that more kids can flood in and be a part of the culture.”
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The collection includes two camber snowboards built for resort and all-mountain conditions found in “Wood, “Wall,” “Desert,” and Paper” colorways and one rocker snowboard for powder featured in “Jungle” and “Mist” graphics.
Photon Boa Boots and Genesis EST Bindings are available for men, and Felix Boa Boots and Escapade EST bindings are available in women’s sizes. Boots come with dual-zone boa systems for easy adjustments, Heat Modal lining for sustained comfort during long sessions, and durable Vibram outsoles. All gear is made to easily complement one another when mixed and matched.
The full Virgil Abloh™ x Burton collection will be available to the public via Burton’s website on March 22.
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