Burton Reveals Second Collaboration With Virgil Abloh
Featuring 10 limited-edition snowboards and more.
Outerwear company Burton has unveiled its second collaboration with the late designer and creative, Virgil Abloh.
The new limited-edition collection has been in the works for two years and features a collection of 10 snowboards, boots and bindings. On Tuesday, March 15, the exclusive snowboards will be digitally auctioned by the Virgil Abloh™ “Post-Modern” Scholarship Fund. Following the auction, a selection of snowboards and more will be available on Burton’s website.
“It was very important to Virgil that his next collaboration with Burton stand for something, that it share a larger message, so he created a manifesto to guide the collection,” said Adrian Josef Margelist, Chief Creative Officer at Burton. “PRODUCT THAT BY ITS EXISTENCE NOT ONLY STANDS AS EVIDENCE FOR THE EVOLUTION OF A SUBCULTURE AND SPORT BUT BECOMES AN ARTIFACT WHICH PROVES THAT DIVERSITY WITHIN SNOWBOARDING IS NOT ONLY AN IDEA, IT’S ACTUALLY HAPPENING, CARE OF BURTON and VIRGIL ABLOH™,” reads an excerpt from the Virgil Abloh Burton Manifesto.
In honor of Abloh’s life and work, Burton will also donate $300,000 USD over three years to advance BIPOC representation in snowboarding. The auction will begin at 12:00 PM ET on March 15 at pmfbrtn.givesmart.com with bids starting at $1977 USD in honor of Burton’s founding.
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