Mercedes-Benz Premieres 'Immortal Love' Valentine's Day Special Featuring RIMON

A vampire love story honoring the legacy of the G-Class.

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Driven by royalty, stars as well as its 4×4 capability able to withstand the toughest expeditions, the Mercedes-Benz G-Class is not only a status symbol but a vehicle built for function. To honor its iconic legacy, the luxury automobile brand premieres its Immortal Love epic — a not-so-traditional love story — on Valentine’s Day.

With a timeless design and off-road performance, the G-Class has become an all-terrain icon. Despite launching over 40 years ago, the classic model boasts a global reverence whilst remaining true to its heritage, demonstrating its unrivaled longevity. These characteristics are interpreted in this film by the immortal nature of vampires, using signature supernatural and mystical visuals.

Shot by Transylvania-born, acclaimed director Sebastian Strasser, Immortal Love presents a medieval tale through a modern-luxury lens. The film follows rising artist RIMON, and her double-life of fame, love and mortality. Featuring high-speed chases, bloodthirsty vampires, and G-Class fleets, the eight-minute short is a celebration of acceptance, diversity as well as the risks taken for love to flourish when uniting conflicting worlds.

You can watch the full Immortal Love film above. Alternatively, for more information on the campaign visit the Mercedes-Benz website or check out the new G-Class Private Lounge.

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Presented by Mercedes-Benz
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Ali Mohammed-Ali Lead Content Strategist

Ali Mohammed-Ali is a writer, editor and strategist based in London. Throughout his career working in the cultural space, he’s spotlighted tastemakers, shaped independent platforms and helped brands establish their voice. At Hypebeast, Ali has led global and regional campaigns across editorial, creative, print and content strategy — crafting engaging narratives that resonate with culturally tuned audiences as well as build credibility for the brands behind them.

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