ROARINGWILD Explores "MEMORIES" in SS22 Campaign
Photographed by Bo Zhang.
ROARINGWILD officially unveiled its Spring/Summer 2022 collection. Titled “MEMORIES,” the campaign uses imagery of environment and life to convey the concept that memory itself and its contents are as soft as clouds and as vague, light, romantic, and unreal as poetry.
This time, ROARINGWILD collaborated with New York/Shen Zhen-based photographer Bo Zhang to bring a new, powerful image to the collection with photos that focus on the garments’ textures combined with color blocking and retro styling. The pieces see simpler and more three-dimensional silhouettes with an emphasis on the NEO-URBAN style, making the overall design more comfortable and holistic. In addition, the fabric transformation and post-craft design intensify the contrast between textures and emotional expressions of the range.
Stay tuned for more on the release of ROARINGWILD’s Spring/Summer 2022 collection.
In other news, Autumnal vibes paved the way for Keith Herron’s FW22 Advisry collection.
