ROARINGWILD Explores "MEMORIES" in SS22 Campaign

Photographed by Bo Zhang.

Fashion
1,187 Hypes 0 Comments

ROARINGWILD officially unveiled its Spring/Summer 2022 collection. Titled “MEMORIES,” the campaign uses imagery of environment and life to convey the concept that memory itself and its contents are as soft as clouds and as vague, light, romantic, and unreal as poetry.

This time, ROARINGWILD collaborated with New York/Shen Zhen-based photographer Bo Zhang to bring a new, powerful image to the collection with photos that focus on the garments’ textures combined with color blocking and retro styling. The pieces see simpler and more three-dimensional silhouettes with an emphasis on the NEO-URBAN style, making the overall design more comfortable and holistic. In addition, the fabric transformation and post-craft design intensify the contrast between textures and emotional expressions of the range.

Stay tuned for more on the release of ROARINGWILD’s Spring/Summer 2022 collection.

In other news, Autumnal vibes paved the way for Keith Herron’s FW22 Advisry collection.

Read Full Article

What to Read Next

HAVEN Delivers a Moody SS22 Campaign
Fashion

HAVEN Delivers a Moody SS22 Campaign

Showcasing the collection’s versatile and weather-ready garments.

Mfpen Continues to Explore Fabrication for SS22
Fashion

Mfpen Continues to Explore Fabrication for SS22

Utilizing luxury Italian deadstock fabric, organic cotton and recycled yarns.

Jil Sander+ Heads to Ibiza For SS22 Campaign
Fashion

Jil Sander+ Heads to Ibiza For SS22 Campaign

A combination of versatility, high performance and comfort.


Norse Projects Heads "OFF-GRID" for SS22 Campaign
Fashion

Norse Projects Heads "OFF-GRID" for SS22 Campaign

Celebrating the Danish tradition of Friluftsliv.

Carhartt WIP Drops DIY-Style Spring 2022 Campaign
Fashion

Carhartt WIP Drops DIY-Style Spring 2022 Campaign

Shot by UK-based photographer Elliot James Kennedy.

"The Reach" Is The Macallan's Oldest Expression to Date
Food & Beverage

"The Reach" Is The Macallan's Oldest Expression to Date

The $125,000 USD single malt is held up by three bronze hands.

AGR Is Taking Knitwear in a Technicolor New Direction
Fashion 

AGR Is Taking Knitwear in a Technicolor New Direction

The rising London label’s FW22 collection revitalizes a traditional category, while also adding some new ones.

Vic Mensa Surprise Releases New EP 'Vino Valentino'
Music

Vic Mensa Surprise Releases New EP 'Vino Valentino'

Just in time for Valentine’s Day.

Is a Kanye West and McDonald's Menu Collaboration in the Works?
Food & Beverage

Is a Kanye West and McDonald's Menu Collaboration in the Works?

Fans are convinced after seeing Ye in the Super Bowl commercial.


Apple Open Source Code Hints at Rumored Augmented Reality Headset
Tech

Apple Open Source Code Hints at Rumored Augmented Reality Headset

Referencing a “realityOS.”

Joe Rogan Rejects $100 Million USD Deal To Leave Spotify for Rumble
Entertainment

Joe Rogan Rejects $100 Million USD Deal To Leave Spotify for Rumble

Rumble is a video platform catered to right-wing supporters.

A Second Season of the 'Jujutsu Kaisen' Anime Is Coming in 2023
Entertainment

A Second Season of the 'Jujutsu Kaisen' Anime Is Coming in 2023

Announced with a special illustration by Gege Akutami.

Logic Teases New Track "Breath Control" From Upcoming Album 'Vinyl Days'
Music

Logic Teases New Track "Breath Control" From Upcoming Album 'Vinyl Days'

Previewed in a one-take video from the rapper.

Lamborghini Hopes to Manufacture Combustion Engine Vehicles Beyond 2030
Automotive

Lamborghini Hopes to Manufacture Combustion Engine Vehicles Beyond 2030

But there might not be many markets it can sell to.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.