Cryptocurrency Advertisements Scored Big at This Year's Super Bowl LVI

Many are calling it the “Crypto Bowl.”

Tech & Gadgets 
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Cryptocurency companies aped in for yesterday’s Super Bowl LVI spotlight — spending millions from their marketing budget.

The “Crypto Bowl” as fans are calling it, saw large trading platforms utilize one of the biggest media events of the year in an attempt to grab the attention of viewers at home, offering incentives to new and experienced users alike. At $7 million USD for every 30 seconds of advertisment air time, the spend is no joke and so only the biggest names came out to play. Names like Crypto.com, FTX, Coinbase, eToro, and even Bud Light got in on the action.

Coinbase’s ad was pure genius. While it did leave some viewers confused, they elected to go lo-fi and referenced the old-school bouncing DVD logo screen saver. Rather than use a logo, they used a QR which gave new users $15 USD worth of BTC. Due to the demand, the site ended up crashing which left many frustrated. Even Edward Snowden tweeted, “Coinbase spending $16,000,000 on a Superbowl ad to direct people to their website and $0 to make sure that website doesn’t crash 10 seconds after the ad starts is so very internet.”

Both FTX and Crypto.com went the celebrity-cinematic route. FTX’s ad employed Larry David for a comedic “Don’t Miss Out” commercial where David plays an important decision-maker in multiple timelines, each time rejecting crucial and important inventions like the wheel, fork, toilet, and electricity. He ultimately rejects the FTX app, adding to his list of bad decisions. This ad also came with a giveaway totalling 7.54 BTC from FTX.

Crypto.com pulled in another big name after Matt Damon — NBA superstar LeBron James. The ad continues with Crypto.com’s “Fortune Favors the Brave” tagline for the “Moment of Truth” commercial. Without giving any financial advice, a younger CGI version of James from 2003 is asking his current self about the future, to which future James lets him know that to make history “you gotta call your own shots.”

Oddly enough, Budweiser’s contribution was less about its Bud Light N3XT light beer and more about its work with the Noun DAO NFT. Shilling its Bud Light N3XT NFT collection, its promo promised holders an exclusive physical version of Nouns-inspired glasses.

Check out the tweets below for a better look at some of the ads.

In other crypto news, CryptoPunk #5822 sold for record-breaking 8,000 ETH, $23.7 million USD.

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