AMBUSH®︎ Announces Inaugural NFT Collection
Reviving the brand’s POW! design.
AMBUSH® is entering the metaverse and web3 with the announcement of its inaugural “Reboot” NFT collection.
The new venture from the Japanese clothing brand revives its POW! jewelry design and turns it into 2,022 NFTs that come in shades of glitter purple, neon green, light gray and more. Owners of AMBUSH® NFTs will also be granted access to special perks, physical products, events, special collaborations and exclusive access to future NFT releases.
Last month, AMBUSH® unveiled its new collection for the FW22 season that expands workwear silhouettes. The collection featured a range of knitwear like color-blocked cardigans, relaxed pants in classic shades of black and midnight blue, a hiking-inspired multi-cord drawstring hoodie, structural tailoring and more. Knit pieces exhibited founder and creative director Yoon Ahn’s playful experimentation as the AMBUSH® logo changes color with met with light from the sun — serving as a nod to nature’s intersection with technology.
AMBUSH®’s NFT “Reboot” collection is set to go on sale Monday, February 14 at ambushdesign.io. For more information about the brand’s digital efforts, visit AMBUSH®’s Discord page.
In related news, NOAH’s latest lookbook will have you yearning for summer.
