AC Milan Unveils New Off-White™ Uniforms
Featuring formal and informal looks.
Earlier this month it was confirmed that Virgil Abloh’s Off-White™ is AC Milan’s new style and culture curator. Due to the newfound partnership, fashion and football fans alike have awaited the full reveal of the entities’ debut foray. Adding on to the excitement, AC Milan has now unveiled its official off-pitch uniforms with Off-White™ with its new “Wear Your Heart on Your Sleeve” campaign.
Evolving the approach to sportswear uniforms, the debut ensembles features a formal and casual look. The formal uniform consists of a double-breasted suit with sporty vertical stripes on the jacket’s back alongside the player’s number. Appearing on the split cuff suit pants is a statement tag with signature Off-White™ detailing. Finishing off the look are base layer garments like t-shirts with “OFF” on the chest, a black belt with a silver Off-White™ arrow, white sneakers and a football scarf.
Next up is the casual look, which repurposes most of the elements of the formal look except for the suit jacket. Appearing instead is a cream and white-colored varsity jacket with AC Milan patches and Off-White™ stripes.
A focal part of the collaboration is its support of humanitarian rights. On the cuff of the suit and varsity jackets appears a red “I Support” tag with specific pledges including social justice, equal access to education, diversity, freedom of speech and more. Even though the uniforms are specifically for AC Milan’s team. Off-White™ is offering a varsity jacket for pre-order from October 11 – October 23 on the brand’s website.
Bringing the reveal to life is a Campbell Addy shot campaign that features players from AC Milan’s men’s and women’s team. Take a look at the uniforms in the gallery above.
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