Carhartt WIP’s Womenswear FW22 Collection Captures the Essence of London

With the campaign being shot by London-based photographer, Elena Cremona.

Fashion 
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The U.K.’s creative scene is currently thriving. All across Britain, there is a huge number of designers and musicians who are using social media to its full advantage and garnering followings simply through the power of re-shares. However, across London, there is plenty of photographers who are capturing brilliance by using London’s surroundings to their full potential. Cast your minds back to the North London derby where Islington-born photographer Danika Magdelena snapped one of Britain’s biggest football games and captured the cultural excellence of the game and its followers by spending time on the streets of North London. The same is also being done across the world of fashion and one photographer who is flying this flag is Elena Cremona with her latest campaign for Carhartt WIP’s women’s collection for Fall/Winter 2022.

Collection highlights from Carhartt this season include a selection of signature denim pieces such as the W’ Bib Overall Straight and W’ Simple Pant which have both endured a unique washing experience to give them a lighter appearance and a softer feel. Other stand-outs for FW22 include a W’ Active Jacket and W’ Arlington Bomber — both of which feature internal insulation to regulate body temperature throughout the U.K.’s colder seasons. For the campaign, Cremona’s photography takes us around a selection of London’s local cafés and shopfronts and also features styling from another London-based creative Isabelle Landicho and a video edit from fellow Londoner Timothy Ogu.

You can take a closer look at Carhartt WIP’s women’s collection for FW22 above and the collection is now available on the brand’s official website and physical stores.

In other news, take a look at New Balance’s latest 1500 Made in U.K. sneaker.

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