Stone Island Teases New Balance Tokyo Design Studio Collab
Revealing components of a sneaker in development.
Following early word a few months back, Stone Island has now teased its upcoming collaboration with New Balance Tokyo Design Studio.
Taking to Instagram, the Ravarino, Italy-based apparel label revealed components of a sneaker it is developing alongside New Balance’s product innovation hub. The revealed components offer a look into the research of innovative design and techniques of the collaborative creation that is part of the ongoing push into the future led by the Tokyo Design Studio located in Tokyo’s Nihonbashi Hamacho district.
The Stone Island x New Balance Tokyo Design Studio collaboration is expected to result in a range of striking products that reflect the ethos of both brands. Highlighting an intersection of performance and comfort through an analytical approach of innovative data-driven design that also reflects an emerging aesthetic vision.
“Our collaboration with Stone Island is not only rooted in performance innovation, but elevating our mutual values of premium craftsmanship and superior product quality,” said Chris Davis, Chief Marketing Officer of New Balance. “Both New Balance and Stone Island are independently minded brands with strong aptitudes for calculated risk taking. We both pride ourselves on having our fingers on the pulse of culture, elevating our rich heritage and creating authentic brand experiences for our global consumers. We look forward to pushing the boundaries and experimenting with design.”
“There are only a limited number of brands that can be referred as iconic,” said Carlo Rivetti, President and Creative Director of Stone Island. “They are so because of the consistency throughout their history, their strong vision and endless passion put into product making, always with the aim of serving the end users. With no concession to complacency. Stone Island and New Balance have shown that they are of this breed. To exchange concepts and ideas by opening doors to each other’s R&D teams, with the aim to create great sound product, is exciting and the greatest message we can jointly convey to our audiences.”
Check out the latest teaser for the Stone Island x New Balance Tokyo Design Studio team-up below and stay tuned for more details regarding the collaboration.
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For more footwear news, rumors of a Travis Scott x Nike Air Trainer 1 collaboration recently surfaced.
