ROKIT Explores the World of Basketball Through the Unexpected Athlete

Drawing inspiration from key NBA moments.

Fashion
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ROKIT is back with yet another collection, this time taking inspiration from the athlete you least expect. The brand recently dropped a slew of capsule collections including House of Tomorrow, Beavis and Butt-Head, the early 2000s and The Velvet Underground. This season’s collection is titled “Not What You Thought,” pinpointing ROKIT’s emphasis on paying more attention to the dark horse.

ROKIT continues to draw references from the world of sports and specifically highlighting key NBA moments that have shaped culture. The brand pays homage to the New York Knicks in black sweatpants and hoodie combo that sees miscellaneously stiched basketballs featured as the design. The basketball motif is especially prominent throughout the collection with many of its key items including a longsleeved tee and a pair of fleece pants that see a magic 8 ball overlayed on top of a basketball. Paying homage to one of the greatest moments in NBA history, one of the shirts includes the legendary image of Dennis Rodman, who iconically wore No. 91 for the Chicago Bulls, leap out horizontally to catch an almost out-of-bound ball. Its oversized silhouettes take heavy inspiration from the punk, hardcore and hip-hop eras.

The collection is now available online at ROKIT. Take a scroll through the lookbook above.

In other fashion news, Hélas teamed up with FUZI for a graffiti-inspired collection.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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