The collection channels the spirit of The Velvet Underground by referencing 1960s counter-culture, delivering a range of dreamy yet vibrant staples throughout. Furthermore, the collection aptly nods to today’s climate by using colors, prints and messaging that taps into the sense of escapism found during self-isolation.
As a result, ROKIT delivers pieces such as the “Who Loves The Sun?” T-shirt — a reference to The Velvet Underground’s song of the same name, as well as to the yearning for going outside — and facemasks printed with the phrase “I don’t know what day it is either.”
Elsewhere we see tie-dye prints adorn T-shirts, drawings of chilled out humans, a nod to The Velvet Underground’s Loaded with a T-shirt sporting a backprint that includes the album’s tracklist, and a shirt that depicts Lou Reed smoking. Rounding out the collection is a T-shirt that brings us back to the current times, combing flames and a graphic of Earth with the phrase “Shit Happens.”
Check out the ROKIT Summer 2020 lookbook and accompanying video above, and shop the collection’s first drop on the ROKIT webstore now.
In other news, 424 has released a T-shirt and jacket referencing the Wu-Tang Clan.