Greater Goods Partners With Outsiders Store and Good Measure for Jurassic Coast-Inspired Capsule

Showcasing an all-new fossil graphic.

Fashion
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London-based label Greater Goods has unveiled a new collaboration with Good Measure and Outsiders Store for its latest capsule. The collection draws on a visit to the U.K.’s Jurassic Coast — famed for its fossils — as well as a shared love of the outdoors for the three participating labels.

Rather than the upcycled aesthetic Greater Goods is known for, the capsule builds on the heavyweight tees and sweatshirts produced by Good Measure. Both items — which arrive in “Biscuit” and “Natural” respectively — sport a large fossil-themed graphic as well as specially-designed cobranding. As well as the two clothing items, the same fossil graphic also appears on one liter Nalgene water bottles in “Tangerine” or “Lavender.”

Take a look through the capsule in the gallery above, and expect it to arrive via the Good Measure and Outsiders Store web stores on August 27.

For more outdoors-inspired pieces, Satisfy recently released its “American Desert” collection.

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