Byredo "Young Rose" Explores the "Restlessness and Youth of the New Generation"

Following on from its just-released special-edition version of “Blanche,” Ben Gorham‘s Byredo is back with a new fragrance named “Young Rose.”

Inspired by the “restlessness and youth of the new generation,” “Young Rose” follows in the footsteps of most of Byredo’s scents by delivering a mixture of notes for a unisex fragrance to be worn by all. The Eau de Parfum comes in the signature branded bottle, and inside you’ll find a heady mix of musk and Ambroxan alongside Damascena rose, hints of Sichuan pepper, and ambrette seeds.

Combined, “Young Rose” is a bit of an oxymoron. While a traditional (what some could call “old”) rose scent is there, the combination of musk and Sichuan pepper come together to offer a hearty base and a lively, peppy finish, hence making it a perfect fragrance for all.

To celebrate the new fragrance, Gorham enlisted the Shanghai-based photographer Leslie Zhang to capture the bottle and also emulate the fragrance in an editorial that sees young lovers decorated with rose-themed body art.

Byredo “Young Rose” debuts today as an exclusive preview at Hong Kong’s K11 MUSEA, and will see a wider global release on September 2. A 100ml bottle will cost roughly $250 USD, and will soon be available from Byredo’s website, physical stores, and select stockists.

For more luxurious gifts for oneself, check out these new Louis Vuitton earrings.