ASICS Wraps the GEL-LYTE III OG In Okayama Denim and Premium Leather

Appearing in a clean “White Denim” colorway.

Footwear
9,202 Hypes 0 Comments

The sportswear giant ASICS and fellow Japanese label Okayama Denim (a purveyor in Selvege amongst other grades of denim) have a long-standing partnership that’s produced classic sneakers such as GEL-LYTE III OG in various denim takes since 2015, and now the partnership has been reborn with a new take on the aforementioned sneaker, dubbed “White Denim.”

Exclusively dropping with atmos Tokyo, the ASICS GEL-LYTE III OG “White Denim” continues on last year’s celebration of the silhouettes’ 30th anniversary with a shoe that pays homage to the true shapes, sizes, and styles of the 1990s. With this in mind, the pair you see above is a faithful interpretation of the pairs that came before it, with each panel being like-for-like to those of the ’90s.

Steering away from traditional indigo and black denim tones, ASICS now utilizes a soft ivory shade all over the sneaker for a timeless look. Denim has been used for the base of the shoe and appears to decorate the toe box, mid-panel, tongue, and heel, while matching leather constructs the toe bumper and heel for structure, and also the ASICS branding on the mid-panel so that it stands out against the denim.

Bringing this all together is the sock liner and laces that are also finished in the same creamy-white shade. Rounding out the pair is a selection of contrasting leather elements, with ASICS’ branding gracing the tongue, GEL-LYTE tabs adorning the lateral rear-quarter, and GEL branding on the heel tab, all appearing in brown leather with red lettering.

The ASICS GEL-LYTE III OG “White Denim” costs ¥14,300 JPY (approx. $130 USD) and can be bought via a raffle exclusively on atmos Tokyo’s website. Take a closer look at the pair above.

For more elevated sneakers, check out the Vault by Vans Sk8-Hi Reissue in the ultra-premium “Dream Leather.”

Read Full Article

What to Read Next

ASICS Dresses Its GEL-LYTE III OG With Patches of Paisley
Footwear

ASICS Dresses Its GEL-LYTE III OG With Patches of Paisley

Arriving in either “Ash Rock/Cream” or “Black/Cream”.

ASICS Serves Up Its GEL-LYTE III in a "Sunflower/Carrier Grey" Colorway
Footwear

ASICS Serves Up Its GEL-LYTE III in a "Sunflower/Carrier Grey" Colorway

The early 90s runner gets whipped up with a Summer-appropriate palette.

ASICS' GEL-LYTE III OG Has Been Given a Metallic Makeover
Footwear

ASICS' GEL-LYTE III OG Has Been Given a Metallic Makeover

Arriving as a part of the brand’s upcoming “Medal Pack”.


ASICS' GEL-Lyte III OG "Day Lyte Pack" Boasts a Wild Arrangement of Colors
Footwear

ASICS' GEL-Lyte III OG "Day Lyte Pack" Boasts a Wild Arrangement of Colors

Neon green, yellow, oranges, blue and more dress up the classic runner.

First Reactions to Marvel's 'Shang-Chi' Surface on Twitter
Entertainment

First Reactions to Marvel's 'Shang-Chi' Surface on Twitter

The film will receive a wider premiere on September 3.

OnlyFans Launches Free Streaming Service OFTV
Tech

OnlyFans Launches Free Streaming Service OFTV

Watch your favorite OnlyFans creators explore topics like food, fitness, music and more.

The Nike Air Force 1 Low Celebrates the NBA's 75th Anniversary
Footwear

The Nike Air Force 1 Low Celebrates the NBA's 75th Anniversary

Releasing this October.

The Nike Dunk Low "NY vs NY" Receives a Release Date
Footwear

The Nike Dunk Low "NY vs NY" Receives a Release Date

Inspired by the city’s iconic streetball scene.

Little Caesars Goes Big with New Crazy Calzony
Food & Beverage

Little Caesars Goes Big with New Crazy Calzony

Fans had a field day of reactions.


WWE and Goldin Auction Rare 'SummerSlam' Memorabilia
Sports

WWE and Goldin Auction Rare 'SummerSlam' Memorabilia

Fans will also have a chance to win a tour of WWE’s Warehouse with Triple H.

Supreme Is Reportedly Set To Open Store in Berlin
Fashion

Supreme Is Reportedly Set To Open Store in Berlin

A potential German outpost.

Take an On-Foot Look at the Air Jordan 1 High OG "Atmosphere"
Footwear

Take an On-Foot Look at the Air Jordan 1 High OG "Atmosphere"

Said to be inspired by Jordan’s love for bubblegum.

AGLXY Unveils 'Star Wars: The Mandalorian' Themed Capsule Collection
Fashion

AGLXY Unveils 'Star Wars: The Mandalorian' Themed Capsule Collection

Following the journey of a lone bounty hunter in the outer edges of the galaxy.

Monster Cereals Celebrates 50th Anniversary With New Mash up Box
Food & Beverage

Monster Cereals Celebrates 50th Anniversary With New Mash up Box

Along with a Mockumentary featuring Travis Barker.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.