Grateful Dead Partners With Levi's To Take Us Through a Psychedelic Time Warp
The merch pays homage to the mid-60s tie-dye era.
Levi’s has announced a collaborative collection with the legendary rock band, Grateful Dead. The collection is a memorable nod to the Dead’s historic milestone, ringing in 50 years of the band’s landmark double live LP.
The collaboration pays homage to the rock band’s 1960s beginnings with a tie-dye focused collection that sees various t-shirts, sweatshirts, denim and accessories adorned in the iconic Skull & Roses artwork. Heavily inspired by their 1971 album, Grateful Dead, the Dead’s idiosyncratic Marching Bears and skulls and roses are printed on the back of the radial tie-dye tees. Levi’s 501 and TYPE III jean jacket can be seen with the word “DEAD” printed across the back, with the lettering appearing to be constructed out of bones. The collection also sees vintage concert flyers and well as the 1980s Grateful Dead typography depicted on sweatpants, long-sleeved t-shirts and more.
This Levi’s lineup solidifies that merch for The Grateful Dead will never die. Deadheads get to experience a sense of nostalgia of a time where eclectic style was fused with psychedelic rock. Check out the lookbook above.
In other fashion news, LVMH has acquired a majority stake in Off-White brand.
