Sega of America Faces $5 Million USD Lawsuit for Rigged 'Key Master' Arcade Game

Found to have a default functionality that only unlocks prizes after 700 failed attempts.

Gaming
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Arcade crane games or also known as claw machines are notorious for feeling rigged and frustrating to beat, but now Sega of America is facing a $5 million dollar lawsuit based on accusations for its Key Master game intentionally preventing users from winning.

In comparison to regular crane games, Key Master has the user guiding a large key-shaped arm into a keyhole to unveil a prize.

Filed by an undisclosed plaintiff, the lawsuit claims that the game is deliberately calibrated in order for players to lose a certain number of attempts before actually being able to win. Key Master has been advertised as a skill game rather than a luck-based game, therefore the plaintiff accused Sega of deceiving users.

As per the Key Master Instruction Manual, the machines have a functionality called Compulsory Upper Deviation — despite a player’s accuracy, the machine will move the arm between 0.4 to 3.6 millimeters up in order for it to not fit before it’s ready for a user to win. The machine’s default is set to 700 failed attempts and after which it will then unlock a prize.

Elsewhere in gaming, the Ukrainian PS4 farm was actually grinding FIFA Ultimate Team accounts.

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