adidas Joins Common Goal Movement and Pledges 1% of Global Sales Every Year

From now until 2023.

Sports
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Common Goal has announced that adidas will be joining its ever-growing movement in an initial three-year partnership that will help drive lasting social change for under-served communities across the world.

The partnership — which was announced earlier today — will see adidas pledge 1% of its global net sales from footballs to Common Goal until 2023. The social movement, which was founded in 2017 when Manchester United’s Juan Mata committed to pledge 1% of his salary to a collective fund, uses football to create a better and more inclusive future for young people. Based on a shared ambition to maximise the sprot’s contribution towards a more equitable and inclusive world, Common Goal aims to inspire all football industry stakeholders to join the collective movement.

The collective has grown to 200 players and managers, including the likes of Serge Gnabry, Paulo Dybala, Timo Werner, Jürgen Klopp and Arsenal’s Lotte Wubben-Moy, who recently sat down with HYPEBEAST to discuss her involvement.

You can find out more about Common Goal and those involved via its website, or follow its official Instagram account.

In other news, it’s been announced that Tokyo could still ban all spectators from this year’s Olympic Games.

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