DeLorean Celebrates DMC-12's 40th Anniversary With MADSTEEZ-Designed NFTs

A restored 1981 DMC-12 is also up for grabs.

Automotive
3,220 Hypes 0 Comments

DeLorean‘s DMC-12 celebrates its 40th birthday this year, and in honor of this, the automotive company has tapped the artist MADSTEEZ for a collection of animated NFTs — with one special edition including a 1-of-1 restored, original DMC-12.

Dubbed the “DMC-40 NFT” collection, MADSTEEZ has created 40 different animated 3D NFTs that celebrate each year of the car’s existence, tapping into monumental moments of the car’s life such as when it starred in Back To The Future.

Aside from collectible and non-fungible token artworks, there will be — as mentioned — one very special NFT up for grabs. Coming alongside a 1-of-1 DeLorean 40th Anniversary Montage NFT is a fully-restored original DMC-12 from 1981, which has been given a comprehensive overhaul and rare updates such as a gray interior, an automatic transmission, and an affixed one-of-a-kind 40th anniversary DeLorean steel tag.

Additionally, DeLorean will be offering the DeLorean ‘The Start of it All’ (1981) NFT, which comes with a slot for the DeLorean Redux program and is said to be “the only way to guarantee your place in line” to get your hands on what’s to come from the marque in the near future. Elsewhere, there’s the DeLorean ‘An Electrifying Future’ (2021) + Physical Motor Bike (DeLorean x Super 73-S2) NFT which, as the name states, comes with a one-off DeLorean Super-73 electric bike.

Other NFTs come with a pair of the Nike 6.0 Dunk SE “DeLorean”, an original Back to the Future movie poster in a steel frame and more, such as digital cars that can be raced exclusively in the video game, Riot Racers.

To understand why DeLorean thought NFTs was the way forward for the brand to celebrate and mark the DMC-12’s 40th anniversary, HYPEBEAST spoke to Cameron Wynne, GM of DeLorean, to find out more:

HYPEBEAST: Why was now the time for DeLorean to explore NFTs?

Cameron Wynne: DeLorean’s always been a brand that sits at the intersection of design, pop culture, tech, and fun, and these are all things we immediately recognized in this recent NFT phenomenon. Having it happen on a year that happens to be DeLorean’s 40th anniversary was really just a great stroke of luck in timing. The NFT collection allows us to really celebrate key highs and lows of the past 40 years.

What does DeLorean hope to achieve through this NFT launch? 

DeLorean fans have so much passion and excitement for the brand, and we LOVE that. What we really want out of this NFT launch is a way to collectively celebrate the last 40 years of the car’s history and hopefully drive some fun in the market for DeLorean fans.

How will the future of the car industry be changed by cryptocurrencies and NFTs?

That’s a big question! Off the bat, I think we’re going to see a lot more car companies — and really, any [company which] relys on a ticket-sale or waitlist spot model offering NFTs as a way to hold a place in line, because it’s really the only way to give the brand owner [the] ability to participate in the secondary market. On a longer-term thought, I think that new NFTs will now start to accompany new cars or high-end collectibles that are manufactured as a way to drive more value for overall product and secondary markets.

The main auction is open now until June 27 at 8 p.m. ET/5 p.m. PT, while special NFT auctions will end on June 28 at 8 p.m. ET/5 p.m. PT. Head over to the dedicated website to find out more. And note, only Ethereum is accepted.

For a car you can get your hands on, check out this 1-of-1 Ford Shelby Cobra Concept that’s up for auction.

Read Full Article

What to Read Next

Death Row Records Celebrates 30th Anniversary With Limited Edition NFTs and Merch
Music

Death Row Records Celebrates 30th Anniversary With Limited Edition NFTs and Merch

Featuring medallions, necklaces and an audio bed.

Paramount+ Celebrates Star Trek’s 55th Anniversary With Eventful Livestream
Entertainment

Paramount+ Celebrates Star Trek’s 55th Anniversary With Eventful Livestream

Hosted by Wil Wheaton and Mica Burton.

S’YTE Celebrates 10th Anniversary With Latest FW21 Collection
Fashion 

S’YTE Celebrates 10th Anniversary With Latest FW21 Collection

Presented by Yohji Yamamoto
Paying homage to Yohji Yamamoto’s rich heritage.


G-SHOCK Celebrates 40th Anniversary of the First Space Shuttle Launch With NASA-Inspired DW5600 Model
Watches

G-SHOCK Celebrates 40th Anniversary of the First Space Shuttle Launch With NASA-Inspired DW5600 Model

The limited edition timepiece comes prepared with the US flag, NASA logos and an engraved space shuttle icon on the back.

Nickelodeon and Albino & Preto Launch a 'Garfield' Jiu-Jitsu Collection
Fashion

Nickelodeon and Albino & Preto Launch a 'Garfield' Jiu-Jitsu Collection

With two special memorabilia pieces.

Vetements Returns With "Vetements Burger 2.0 Next Level Edition"
Food & Beverage

Vetements Returns With "Vetements Burger 2.0 Next Level Edition"

This time releasing around the world.

NETGEAR's Latest WiFi 6 Router Will Elevate Your Gaming Experience
Tech

NETGEAR's Latest WiFi 6 Router Will Elevate Your Gaming Experience

Four times more capacity and a 40 percent increase in data throughput.

A Ranking of Tyler, the Creator's Studio Albums
Music 

A Ranking of Tyler, the Creator's Studio Albums

From ‘GOBLIN’ to ‘IGOR,’ HYPEBEAST examines the fantastic repertoire of the Golf Wang founder.

Isabel Marant Evokes '80s and '90s Color Dynamics and Silhouettes for SS22 Collection
Fashion

Isabel Marant Evokes '80s and '90s Color Dynamics and Silhouettes for SS22 Collection

Gearing up for exploring the outdoors in style.


HOMME PLISSÉ ISSEY MIYAKE SS22 Explores the "Human Ensemble"
Fashion

HOMME PLISSÉ ISSEY MIYAKE SS22 Explores the "Human Ensemble"

Garments that move with you.

Sweden Refuses To Recognize Esports as an Official Sport
Gaming

Sweden Refuses To Recognize Esports as an Official Sport

Forcing ‘Dota 2’s The International tournament to find a new location.

teamLab Launches Major Solo Exhibition at San Francisco's Asian Art Museum
Art

teamLab Launches Major Solo Exhibition at San Francisco's Asian Art Museum

Set in an 8,500 square foot pavilion and featuring over a dozen works.

Honda Debuts Its 2022 Civic Hatchback
Automotive

Honda Debuts Its 2022 Civic Hatchback

Both engine trims will have a six-speed manual option.

BuzzFeed Reportedly Nears Deal To Go Public
Entertainment 

BuzzFeed Reportedly Nears Deal To Go Public

Announcing a merger with a SPAC in hopes it can better compete for online ad dollars.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.