Alfa Romeo Unveils Radical Cuorerosso Concept During the Paris Motor Show
The brand also revealed a very special “Parisian” edition of the 33 Stradale.
Summary
Alfa Romeo unveiled the Cuorerosso concept vehicle during Paris Motor Show
A special edition of the 33 Stradale was also unveiled, which pays homage to Paris, France
Alfa Romeo used the exhibit to roadmap its design language and powertrain plans for the future
For this year’s Paris Motor Show, Alfa Romeo brought out a selection of gorgeous vehicles, both of which exemplify why many enthusiasts and industry leaders say the Italian brand is the heart and soul of automotive.
Alfa Romeo took the opportunity at this year’s Paris Motor Show to unveil a brand new concept, called the Cuorerosso. The world-premiere concept befittingly translates to “Red Heart” and is positioned not as a preview of a production model, but as a manifesto for where the company is headed next.
Its design is shaped under a “Necessary Beauty” design philosophy; the 4700 mm-long 2+2 coupé was sculpted like a single block of material, resulting in a monolithic, liquid-metal silhouette that crosses between grand tourer and supercar. The Cuorerosso is filled with heritage cues: a wedge line running into a Coda Tronca tail, a Scudetto-shaped rear window, rear-hinged back doors and forged wheels riffing on the classic “telephone dial” design.
Inside, a reworked “Cannocchiale Vivente” cluster pared back information as driving grew more intense, while Poltrona Frau nubuck, recycled carbon fiber and a lightweight fabric borrowed from Luna Rossa’s sailing gear rounded out the cabin. Alfa said the concept previewed a multi-energy future topped by a 2.9-liter V6 full-hybrid with Q4 all-wheel drive, all finished in a shape-shifting Liquid Ink Red that read anywhere from vibrant crimson to near-black depending on the light.
Stellantis
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Stellantis
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Stellantis
Sharing the stand was Alfa’s coachbuilt 33 Stradale halo car, this time dressed for the occasion in a one-off tribute to the French capital. Tone-on-tone gloss and matte damask graphics stood alongside an oversized Quadrifoglio insignia, nodding to the shared silk-weaving heritage of Italy and France. While the exterior saw a radical change, the powertrain was unaltered: a twin-turbo V6 sent more than 630 hp through an eight-speed DCT to the rear wheels, good for 0-100 km/h in under three seconds and a 333 km/h (207 mph) top speed.
Alfa Romeo used Paris to also outline where the brand goes from here. The Cuorerosso’s design language was framed as the opening of a new chapter, one set to translate into a multi-energy lineup. Rather than committing to a single powertrain path, Alfa said future models would draw from full-electric, plug-in hybrid, mild hybrid and full-hybrid solutions, treating electrification as a way to amplify the brand’s character rather than dilute it. Whatever form those cars take, the company was clear that the driver would remain the focal point, keeping the emotional, visceral connection between car and driver a priority.
