When famed designer Steven Smith, then a Reebok employee, crafted the Instapump Fury back in 1994, he changed the world of running footwear forever. Since then, the Instapump Fury has become a cult favorite worldwide — especially so in Asia — found a place in the Design Museum of London, and even been reworked by high fashion houses like Chanel and Maison Margiela. Its most famous colorway is the OG “Citron,” a bold mix of neon yellow, red and black, and now the “Citron” is coming back for the first time since March 2019.
As you’d expect, this re-release is true to the original: details like the neon yellow Pump bladder, black mesh upper and rich red detailing are left largely unchanged. This 1-of-1 ethos is continued on the two-piece midsole, held together by a carbon fiber plate under the wearer’s midfoot and loaded with springy DMX cushioning in the heel. A signature black Pump system on the tongue plus bold Reebok branding on the heel and forefoot alike round off the look.
The OG Reebok Instapump Fury “Citron” is set to release exclusively at Japanese retailers like mita on May 15, in celebration of “Pump Day.” Its MSRP is set at ¥19,800 JPY (approximately $183 USD), inclusive of tax.
For more news on upcoming sneaker releases, check out the latest installment of HYPEBEAST’s weekly Best Footwear Drops list.