Reebok Nods to Famous Chanel Collaboration With New Instapump Fury
A tacit acknowledgement of one of the very first high fashion sneaker collaborations.
High fashion brands collaborating with sneaker companies may be the norm today, but back at the turn of the century it was nearly unheard of — exactly why Chanel and Reebok‘s co-created Instapump Fury from 2000 was so impactful. Now, the mythical design’s spirit is being revived for a new in-line release with a similar color palette. Made for the French fashion house’s SS01 runway show, the special Chanel Instapump Fury hit the Paris runway in October 2000. As it was specifically crafted for the event and given away to select attendees afterwards, it remains a veritable white whale for Reebok collectors to this day. This re-worked style may not be the exact same as its powerful precursor, but it’s certainly close and decidedly more obtainable.
Sporty white mesh makes up the entirety of the base layer while light grey overlays provide contrast. In comparison, the original Chanel style used sail tones for its base and a darker grey on the overlays. This slightly shifted graphic nods to the classic design, but ensures it’s different enough to not be a direct copy. Of course, the heel and tongue are different as well: standard Reebok hits take the place of Chanel’s famous interlocking C logo and bold text branding.
Although the upper may be slightly shifted, the midsoles and outsoles are dressed in a true-to-the-original mix of black and grey. This spot-on detail proffers the most direct nod to the classic Chanel pair. Meanwhile, a carbon fiber midfoot plate and heel-loaded DMX cushioning provide the Steven Smith-designed silhouette’s potent mix of comfort and support.
This isn’t the first nod to the lauded collaboration, as an in-line “The Catwalk” style released in 2004. Concepts also presented its own white mesh and black leather styles — the latter of which was inspired by a makeup purported to be even more limited — back in 2016. However, this iteration’s familiar colorway and relative ease of accessibility make it inherently appealing nonetheless.
This new Instapump Fury will release in late December via Japanese retailers like Zozotown wtih an MSRP of ¥19,800 JPY (approximately $182 USD).
For more high fashion/sneaker brand collaborations, be sure to get a detailed look at Dior’s Air Jordan 1 Retro High OG, a premium design with a $2,000 USD price tag.
