YG Announces Release Date For Inaugural 4Hunnid Block Runner Sneaker

The Bompton MC’s Nike Cortez-inspired silhouette receives a crispy clean white and red makeover.

By
Footwear
17,315 Hypes 20 Comments

YG is known for being an artist that not only goes hard on the mic, but walks around with undeniable swag. And instead of going out and trying to land a sneaker deal with a sportswear brand, he’s taking matters into his own hands by crafting his own footwear silhouette that will launch under his 4Hunnid imprint: the Block Runner.

The “FDT” rapper first teased his newest creation just before 2020 concluded, and now he has officially unveiled it. Being that YG was born and raised in Los Angeles, CA and represents his city to the umpteenth degree, he designed his sneaker to pay homage to a model that many Southern Californians would consider a local classic: the Nike Cortez. Like the classical Swoosh silhouette — which is also closely associated with the movie Forrest Gump that starred Tom Hanks — these kicks are crafted with 100% leather base layers. The biggest difference here is that instead of checks on the side walls, the Bompton MC slaps on a fiery logo. To make the shoes even more on-brand, he adorns the tongues with a “The Flame” spell-out while the heels are ornamented with debossed 4Hunnid branding.

“The Block Runner name is inspired by what 4Hunnid represents: the Westcoast”, says YG when reflecting on his new product. “It’s only right our first sneaker caters to the streets and glorifies The Block because [the block] is where everything starts for me.”

To celebrate his first sneaker release, YG will be hosting an exclusive pop-up for his hometown of LA in early April. If interested in copping, you can expect this crispy clean “The Flame” pair to launch on March 26 for $200 USD via the 4Hunnid online store.

 

View this post on Instagram

 

A post shared by @4hunnid

Elsewhere in footwear news, official images of the Wasted Youth x Nike SB Dunk Low collaboration have surfaced.

Read Full Article

What to Read Next

YG's "Block Runner" to Release in a Fiery Red and White Colorway
Footwear

YG's "Block Runner" to Release in a Fiery Red and White Colorway

Set your alarms, because the first release sold out in minutes.

YG Teases 4HUNNID Block Runners Which are Set to Launch in 2021
Footwear

YG Teases 4HUNNID Block Runners Which are Set to Launch in 2021

The ‘My Life 4Hunnid’ artist draws heavy design influence from the Nike Cortez.

Lil Yachty Announces Date for Inaugural Release of Crete Nail Paint Line
Fashion

Lil Yachty Announces Date for Inaugural Release of Crete Nail Paint Line

The “NEGATIVES 001” collection is designed for all.


Release Date for the Air Jordan 4 "White Oreo" Surfaces
Footwear

Release Date for the Air Jordan 4 "White Oreo" Surfaces

Mark your calendars.

On-Foot Look at the Air Jordan 4 "Tech Grey"
Footwear

On-Foot Look at the Air Jordan 4 "Tech Grey"

A highly anticipated piece of the Jumpman’s Summer 2021 retro lineup.

Pharrell Thinks Pink for His Newest adidas NMD Hu Colorway
Footwear

Pharrell Thinks Pink for His Newest adidas NMD Hu Colorway

The monochromatic offering comes complete with Japanese lettering.

The Merrell 2021 Jungle Moc Is Made to Go Anywhere
Footwear 

The Merrell 2021 Jungle Moc Is Made to Go Anywhere

Presented by Merrell
With an eco-friendly and sustainable version of the style on the horizon.


New Gen: Spring 2021
Music 

New Gen: Spring 2021

13 artists to get to know this season.

Bentley's 2021 Continental GT Speed Delivers Power and Grace
Automotive

Bentley's 2021 Continental GT Speed Delivers Power and Grace

Packing a W12 engine that produces 650 BHP — or a 0-60 MPH time of just 3.5 seconds.

Le Col Brings Cycling’s Biggest Tests to the U.K. for SS21
Fashion

Le Col Brings Cycling’s Biggest Tests to the U.K. for SS21

Combining the idyllic surroundings of Stelvio Pass, with the foggy hillsides of Kent.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.