YG is known for being an artist that not only goes hard on the mic, but walks around with undeniable swag. And instead of going out and trying to land a sneaker deal with a sportswear brand, he’s taking matters into his own hands by crafting his own footwear silhouette that will launch under his 4Hunnid imprint: the Block Runner.
The “FDT” rapper first teased his newest creation just before 2020 concluded, and now he has officially unveiled it. Being that YG was born and raised in Los Angeles, CA and represents his city to the umpteenth degree, he designed his sneaker to pay homage to a model that many Southern Californians would consider a local classic: the Nike Cortez. Like the classical Swoosh silhouette — which is also closely associated with the movie Forrest Gump that starred Tom Hanks — these kicks are crafted with 100% leather base layers. The biggest difference here is that instead of checks on the side walls, the Bompton MC slaps on a fiery logo. To make the shoes even more on-brand, he adorns the tongues with a “The Flame” spell-out while the heels are ornamented with debossed 4Hunnid branding.
“The Block Runner name is inspired by what 4Hunnid represents: the Westcoast”, says YG when reflecting on his new product. “It’s only right our first sneaker caters to the streets and glorifies The Block because [the block] is where everything starts for me.”
To celebrate his first sneaker release, YG will be hosting an exclusive pop-up for his hometown of LA in early April. If interested in copping, you can expect this crispy clean “The Flame” pair to launch on March 26 for $200 USD via the 4Hunnid online store.
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