Get Your First Look at Genesis' New Futuristic Concept Car

Channeling its “Athletic Elegance” design philosophy.

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Following the New York Concept, GV80 Concept, Essentia Concept and Mint Concept, Genesis teases the first look at its fifth innovative concept car set to be unveiled later this month.

With official details yet to be announced, the sneak peek shows Genesis present a cohesive statement between bold luxury and its futuristic design direction. Glimpses of its signature large Crest Grille along with the sleek exterior adopting dynamic lines that embody the essence of its design philosophy — “Athletic Elegance.” Characterized by the brand’s trademark “Two Lines” aesthetic signifying the alluring light trails left behind from previous Genesis models, these cues are featured throughout the car’s design.

More information about the upcoming announcement of the Genesis concept car will be available through the official website on March 30 at 8 p.m. EDT / 5 p.m. PDT  and 9 a.m. KST on March 31.

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