Previous collaborators A.P.C. and Brain Dead have regrouped for a good cause, dropping a brand new tote bag in support of the Luminous Sound fund, which was established to support groups all over the world who work in communities that provides equal access to music education and resources to the future generation.
The simple yet sturdy tote bag arrives in black, and features A.P.C. and Brain Dead’s co-branded logo on the front and the word “UNITY!” on the back in a contrasting white hue.
100 percent of the profits will go towards the New Orleans, Los Angeles-based youth music organization The Roots of Music. The non-profit aims to empower the youth of New Orleans by educating them on the rich musical history of their city, and provides programs that incorporate music theory, instrumental instruction and performance education for children aged nine to 14 who come from low-income families. The collaborative tote bag’s earnings will allow The Roots of Music to continue employing its stellar music instruction team, which is made up of local performing musicians and culture bearers who are currently unable to perform to earn a living.
“Partnerships like this one with Brain Dead and A.P.C. are crucial to our success. We are grateful that they recognize the importance of investing in New Orleans’ music, culture, and youth. New Orleans music matters and our youth matters. Thank you so much for this partnership!” Executive Director Suzanne Raether said in a statement.
The A.P.C. x Brain Dead tote bag will be available for purchase at Brain Dead Studios Fairfax and online on the Brain Dead webstore starting February 2.