A.P.C.

French label A.P.C. (Atelier de Production et de Création) was founded in Paris by Jean Touitou in 1987. Known for its understated, youthful elegance and impressive fit, the label offers collections with clean lines and simplistic, minimalist styles. It is considered one of the first fashion brands to forefront the fast-growing market of contemporary clothing that fills the void between streetwear and high fashion. Touitou launched the brand to oppose the bold, outspoken and brand-obsessed fashion world of the ‘80s, and the simplistic minimalism of A.P.C. served as a stark contrast to the loud logos.

JJJJOUND and A.P.C. Debut Appropriately Understated Capsule Collaboration
Fashion

JJJJOUND and A.P.C. Debut Appropriately Understated Capsule Collaboration

A quietly premium set of sweaters, T-shirts, jeans and accessories.

JJJJound x A.P.C. Collaboration Release Date Confirmed (UPDATE)
Fashion

JJJJound x A.P.C. Collaboration Release Date Confirmed (UPDATE)

Two masters of minimalism.

A.P.C. Expands Its Recycling Program to the UK, Germany, & More
Fashion

A.P.C. Expands Its Recycling Program to the UK, Germany, & More

As the fashion world pushes for sustainability.

Here Are the Ten Best Coats to Keep You Warm This Fall
Fashion 

Here Are the Ten Best Coats to Keep You Warm This Fall

Wrap up in style this season no matter your budget.

A.P.C. Showcases Its Core Values & Upcoming Collaborations for SS20
Fashion

A.P.C. Showcases Its Core Values & Upcoming Collaborations for SS20

Values such as “Naively conceptual” and “Radically minimal” are printed on garments.

A.P.C. & Brain Dead Prep Collaborative “INTERACTION #3” Capsule
Fashion

A.P.C. & Brain Dead Prep Collaborative “INTERACTION #3” Capsule

The L.A.-exclusive drops tomorrow.

Brain Dead Teases New A.P.C. Footwear Collaboration
Footwear

Brain Dead Teases New A.P.C. Footwear Collaboration

As seen in “INTERACTION #3” back in May.

Take A Look Inside A.P.C.'s New Industrial-Themed London Store
Design

Take A Look Inside A.P.C.'s New Industrial-Themed London Store

Housed at King Cross’ Coal Drops Yard development.

A.P.C. Launches Recycling Program, Exchanging Old Garments for Store Credit
Fashion

A.P.C. Launches Recycling Program, Exchanging Old Garments for Store Credit

Launching in American stores.

A.P.C. Debuts New "Round 16" Collection of Quilts & Pillows
Fashion

A.P.C. Debuts New "Round 16" Collection of Quilts & Pillows

With each named after classical music pieces.

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