A.P.C.

A.P.C.

French label A.P.C. (Atelier de Production et de Création) was founded in Paris by Jean Touitou in 1987. Known for its understated, youthful elegance and impressive fit, the label offers collections with clean lines and simplistic, minimalist styles. It is considered one of the first fashion brands to forefront the fast-growing market of contemporary clothing that fills the void between streetwear and high fashion. Touitou launched the brand to oppose the bold, outspoken and brand-obsessed fashion world of the ‘80s, and the simplistic minimalism of A.P.C. served as a stark contrast to the loud logos.

Founded 1987
Industries Contemporary
Headquarter Paris, France
Website apc.fr
A.P.C. Launches Limited Edition BAM BAM T-Shirts
Fashion

A.P.C. Launches Limited Edition BAM BAM T-Shirts

An apparel homage for the label’s high-energy parties.
1,679 Hypes 3 Comments

A.P.C. Releases Minimalist Spring/Summer 2018 Accessories Range
Fashion

A.P.C. Releases Minimalist Spring/Summer 2018 Accessories Range

Including bags, footwear, jewelry and more.
3,459 Hypes 0 Comments

Commonwealth Opens Second Manila-Based Flagship Store
Fashion

Commonwealth Opens Second Manila-Based Flagship Store

From Stone Island and A.P.C. to Wacko Maria and DIME.
14,647 Hypes 0 Comments


Commonwealth's Fall 2017 Lookbook Highlights Stone Island, Wacko Maria, A.P.C. & More
Fashion

Commonwealth's Fall 2017 Lookbook Highlights Stone Island, Wacko Maria, A.P.C. & More

On the verge of opening its second Manila-based flagship.
7,050 Hypes 0 Comments

Norse Store Mixes Form and Function in Winter 2017 Editorial
Fashion

Norse Store Mixes Form and Function in Winter 2017 Editorial

Featuring pieces from Our Legacy, Needles and Norse Projects.
3,244 Hypes 0 Comments

A.P.C. Founder Jean Touitou on His Book 'Transmission' and the Notion of Minimalism
Fashion 

A.P.C. Founder Jean Touitou on His Book 'Transmission' and the Notion of Minimalism

HYPEBEAST talks to the Creative Director about A.P.C.’s design philosophy and 30-year legacy.
3,889 Hypes 0 Comments


Take a Look Inside A.P.C.'s Retrospective Book, 'Transmission'
Fashion

Take a Look Inside A.P.C.'s Retrospective Book, 'Transmission'

Including never-before-seen illustrations and ephemera.
6,409 Hypes 0 Comments

A.P.C. Commemorates 30th Anniversary With Exclusive "Transmission" Capsule and Book
Fashion

A.P.C. Commemorates 30th Anniversary With Exclusive "Transmission" Capsule and Book

Packed with never-before-seen imagery from founder Jean Touitou.
2,717 Hypes 0 Comments

Louis W. & A.P.C. Drop a Chic Selection of Outerwear for 2017 Fall/Winter
Fashion

Louis W. & A.P.C. Drop a Chic Selection of Outerwear for 2017 Fall/Winter

Hitting up sci-fi for an “abstract space uniform.”
2,920 Hypes 0 Comments

Your Guide to the UK's Best Multi-Brand Fashion Stores Outside of London
Fashion 

Your Guide to the UK's Best Multi-Brand Fashion Stores Outside of London

The best menswear retailers outside the capital.
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2015

After collaborating with Vanessa Seward since 2012, A.P.C. launch her eponymous label with an on-schedule show at Paris Fashion Week for A/W 15

2014

A.P.C. extends its famous denim line; stretch and stonewashed fabrics joins Japanese raw denim to form A.P.C.'s new range of denim offerings

2013

Collaborates with Kanye West on a capsule collection; a second collection is released in 2014

2012

A.P.C. co-designer Louis Wong launches his own sub-brand of leather jackets called Louis W. for A.P.C.

2011

A new boutique opens in rue Royale, Paris; this store now houses the A.P.C. archive and research garments

2010

The first A.P.C. + Carhartt collection launches

2001

Architect Laurent Deroo refurbishes the rue de Fleurus women's store in Paris, which began a long-standing relationship between Deroo and A.P.C. Deroo went on to become the principal architect for all the A.P.C. stores around the world

1997

www.apc.fr launches

1995

Worldwide sale began for A.P.C. after the launch of the first mail order catalogue

1993

Opening of the Mercer Street Boutique in New York

1991

Opening of the first international boutique in Daikanyama, Tokyo, Japan

1988

The first women's A.P.C. collection is launched

1987

A.P.C. is founded with the first collection simply labelled "Hiver '87". Touitou worked from a space on rue Princesse, Paris that acts as a boutique, showroom, office, and fabric storage