A.P.C. and Gregory Launch First Collaboration for “Urban Hiking”
A.P.C.
Contemporary Parisian Brand
Profile
Description
French label A.P.C. (Atelier de Production et de Création) was founded in Paris by Jean Touitou in 1987. Known for its understated, youthful elegance and impressive fit, the label offers collections with clean lines and simplistic, minimalist styles. It is considered one of the first fashion brands to forefront the fast-growing market of contemporary clothing that fills the void between streetwear and high fashion. Touitou launched the brand to oppose the bold, outspoken and brand-obsessed fashion world of the ‘80s, and the simplistic minimalism of A.P.C. served as a stark contrast to the loud logos.
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Latest Collections
Reimagining functional Gregory bags with a minimalist denim aesthetic.
Drawing inspiration from the form, structure and “quiet power” of flowers.
Introducing a 28-piece collection inspired by 80s collegiate style, along with a new penny loafer and co-branded handbags.
Exclusive to Japan-based customers.
Including Supreme, Palace, Levi’s, Denim Tears and more.
Other exciting collaborations arriving this week include BAPE x adidas, A.P.C. x ASICS, Marni x HOKA, Action Bronson x New Balance, and more.
With two hefty on-court and off-court capsules.
Two colorways of the popular runner have been assembled by the duo.
Featuring collars, leashes and bandanas made from leather and deadstock nylon and denim.
The six-piece capsule features a hacked Brain Dead logo combined with a distorted A.P.C. wordmark.
Featuring anticipated collaborations, exciting new silhouettes and the return of many fan favorite looks.
The apron appears in the brand’s signature soft raw denim.
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