Watch the Final Installment of Reebok's “Courting Greatness” Series
To commemorate the release of Allen Iverson’s Question Mid “Class of ‘16” sneaker.
Today Reebok released Allen Iverson‘s iconic Question Mid “Class of ‘16” sneaker to honor the point guards 2016 Hall of Fame induction, along with celebrating the final iteration of the brand’s “Courting Greatness” campaign.
In conjunction with After-School All-Stars (ASAS), one of the nation’s largest school-based after-school programs, the film is shot throughout the city of Philadelphia and seeks to empower the many young ballers who look to create playable basketball spaces where they may not exist. “Allen Iverson’s impact on Philadelphia reaches far beyond basketball,” said Nicole Adriance, Director of Brand Activation for Reebok, adding, “it’s an everlasting legacy empowering generations across the community to believe in themselves.”
The “Courting Greatness” campaign seeks to carry on this legacy by offering unique digital tools such as an AR function that kids can use to map out their own basketball courts on a variety of surfaces.
The new Question Mid “Class of ‘16” consists of colors that hark to all the NBA clubs Iverson played for during his career, with special red and blue accents — signaling his return to Philly at the end of his run. The Question Mid “Class of ‘16” is available to purchase for $150 USD via Foot Locker, Champs Sports and EastBay.
Also happening in footwear, Nike teases its upcoming Air Sprung collection.
