This season, Williams enlists longtime friend, Seattle-born, Mexico-based artist Chito for unique airbrush graphics to create bold reinterpretations of the luxury house’s iconic emblems. Speaking on his new collaborator, Williams states, “We share that storyline; we speak the same language. Like me, he expresses his distinct visual signatures through unique pieces that give people total freedom to make creations their own personal statement.”
The range includes a selection of T-shirts, jackets and accessories presented in a warm color palette. The clothes bear the artist’s signature characters such as his cartoon dog, pop-inspired “Truehearted” piece as well as the “4G Heart” whilst the jewelry offering is adorned in other iconic designs.
With chains, metal beads and bandana accents, the reimagined hardware elements offer a revamped individualistic look to the traditional bag range. Luxury body harnesses set with crystals boast his revered contrasts between architectural pieces and asymmetrical aesthetics.
As Williams’ first pre-season runway for the brand, the show referenced his heritage by being set in New York but based in a Parisian train yard. This is also visualized through the campaign video which offers surreal cross-border references.