Protestor Crashes Louis Vuitton SS22 Runway at Paris Fashion Week

Disrupting the presentation with an anti-consumerism statement.

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Louis Vuitton closes out the Spring/Summer 2022 Paris Fashion Week season with a climactic finale, all thanks to an unexpected protector.

As models were making their final walk across the Louis Vuitton runway at the Louvre Museum, a protestor who appeared to be in support of the global environmental movement, Extinction Rebellion, storms across the catwalk with a sign that read, “Overconsumption = Extinction.” The evident anti-consumerism statement was expected to pinpoint the industry’s wasteful tendencies.

The sign seen carried by the protestor also included the three logos of French organizations Les Amis de la Terre, Youth for Climate France and Extinction Rebellion France. As she made her way towards the end of the runway, she was rushed off stage, however, not without a fight, by security. This is not the first time protestors have taken to the global Paris Fashion Week stage to share their statements. During Chanel’s Spring/Summer 2020 show, French comedian and performer Marie Benoliel also joined the runway but was immediately escorted from the show by supermodel Gigi Hadid.

The commotion was captured by New York Times‘ own Jessica Testa who posted the moment on Twitter. Business of Fashion posted another angle of the protestor making her way down the runway to their Instagram. Check it out below.

 

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A post shared by The Business of Fashion (@bof)

In other fashion news, Matthew M. Williams has faced backlash for Givenchy SS22 “noose necklace.”

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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