Pop-Tarts Unveils New Eggo Frosted Maple Syrup Flavor

Breakfast just got a whole lot sweeter.

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Kellogg’s has debuted another new concoction that brings together two of the company’s greatest breakfast snacks. The latest crossover product sees Pop-Tarts and Eggo join forces for a new flavor.

Breaking breakfast boundaries, Kellogg’s launch of the Eggo Frosted Maple Syrup Flavored Pop-Tarts comes from the griddle to the toaster for an all-new pastry. Like the classic Eggo waffle, the pastry maintains the iconic flaky, buttery-yellow crust. As an ode to the Fall season, the Pop-Tart features sweet, maple flavoring and is also topped with white icing in a waffle-like grid pattern.

The imminent breakfast classic is set to hit stores nationwide later this December at a retail price of $2.99 USD. At the moment, the Eggo Frosted Maple Syrup Flavored Pop-Tarts appear to be a permanent staple in Kellogg’s lineup. Stay tuned for the release later this year.

In other F&B news, Wendy’s and Kellogg’s have teamed up for a limited edition Frosty cereal release.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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