The song was originally released in June 2020, just a few weeks after the murder of George Floyd. Lil Baby dropped “The Bigger Picture” in support of the Black Lives Matter movement, with all of its proceeds going to The National Association of Black Journalists, Breonna Taylor’s attorney, The Bail Project and Black Lives Matter. Its accompanying music video saw the rapper march during the BLM protests, and also highlighted what was going on during the country-wide rallies.
“The Bigger Picture” also garnered the rapper his second and third GRAMMY nominations, earning nods for “Best Rap Song” and “Best Rap Performance.”
In related news, Lil Baby’s My Turn was named the most streamed album of 2020.