Burberry Honors Chinese New Year With Short Film and Capsule
Encapsulating the impending arrival of spring and a sense of new beginnings.
Burberry has today presented its first short film of 2021, paying homage to the Chinese New Year and the fashion house’s rich history of exploration and the outdoors.
Entitled A New Awakening, the 6-minute Derek Tsang-directed feature follows characters on a journey of discovery and renewal, framed by the five senses. Capturing the spirit of Chinese New Year, the film expertly encapsulates the impending arrival of spring and the sense of new beginnings.
Arriving alongside the film is the Chinese New Year 2021 capsule collection that boasts a reworked Thomas Burberry Monogram motif honoring the Year of the Ox, a Chinese zodiac sign associated with the earth, power and calm.
Highlighting the classic Burberry check, the collection comprises trench coats and sports-inspired garments, alongside a new colorway of the brand’s Olympia bag.
The full collection is available to buy from the Burberry webstore in mainland China, Australia, Hong Kong, Macau, Malaysia, Singapore, Taiwan and Thailand. You can also view the full A New Awakening film below.
In other news, Han Kjøbenhavn has showcased a series of dramatic silhouettes for its FW21 collection.
