OAMC's FW20 Campaign Is Set in Tokyo's Gritty Backstreets

A nod to one of the world’s fashion capitals.

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Fashion
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OAMC has unveiled its Fall/Winter 2020 campaign. The visuals capture some of the label’s cleanly-cut outerwear, lensed behind Tokyo’s gritty backstreets.

Taken by Keizo Kitajima, the photos reveal some unkempt areas of the city that’s often hidden and tucked away while juxtaposing the imagery with the label’s garments. One noteworthy piece is a navy trench coat that’s been constructed with a glossy nylon fabric. It comes with a slightly oversized cut, a set of epaulets, wide lapels, black buttons and large waist pockets, while cinched cuffs round off the jacket’s design. Another highlight is a leather coat embellished with a vivid acid dye pattern. Sleek piping is placed along the edges of the collar and central opening, complemented by black leather sleeves that emphasize the bold pattern seen on the body. Other pieces like the quilted poncho and the hooded wool coat complete the campaign.

OAMC’s FW20 collection is currently available on the label’s website, ranging from $162 – $6,273 USD.

In case you missed it, check out OAMC’s eclectic SS21 lookbook.

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