With the help of new artificial intelligence technology, Spotify is providing fans with a highly-personalized way to experience The Weeknd’s critically acclaimed After Hours album. The microsite experience features a life-like version of The Weeknd, who will have a one-on-one chat with fans.
Upon entering the site, The Weeknd’s alter ego will appear on the screen. He’ll start out by addressing each fan by name, and, based on listening data, share how they’ve streamed his music over the years. The AI experience then turns into an intimate listening session of After Hours, one that is just between the individual and The Weeknd. Spotify’s new “Alone With Me” experience comes after the streaming platform gave fans an exclusive remote listening party and Q&A to celebrate the release of The Weeknd’s new album back in March. The “Alone With Me” session gives the title of the album a whole new meaning.
Join The Weeknd in the “Alone With Me” experience on Spotify’s website now.
In other music-related news, check out former U.S. President Barack Obama’s annual Summer playlist.