Popeyes Celebrates Anniversary of Chicken Sandwich With Early Countdown to 2021

Holding a Times Square ball drop 4.5 months early and offering free delivery.

By
Food & Beverage
5,998 Hypes 7 Comments

To celebrate the one-year anniversary of its beloved Chicken Sandwich, this month Popeyes is launching a campaign that brings a close to the testing year that is 2020. Throughout August, the fried chicken chain will be holding most-needed countdown to 2021 just 4.5 months early.

Launching the unique campaign will begin with a Times Square ball drop that counts down the days, hours, minutes and seconds until 2021. The accompanying “at least we still have the sandwich” message also kicks off a one day promotion at Popeyes that sees the chain offer free delivery on the Popeyes app August 19.

Popeyes Chicken Sandwich arrived this time last year and caused an unprecedented frenzy that spawned an obsession the led to  203 million sandwiches sold this past year. The viral sensation of the chain’s menu item made headlines across the world with shortages, a resale market and even art pieces.

Catch inagural the ball drop countdown at New York’s Times Square August 19.

For more food and beverage news, Coca-Cola is now preparing to release a hard seltzer alcoholic beverage.

Read Full Article

What to Read Next

Netflix's 'Patriot Act With Hasan Minhaj' Won't Return for Seventh Season
Entertainment

Netflix's 'Patriot Act With Hasan Minhaj' Won't Return for Seventh Season

The political comedy commentary show comes to an end after 39 episodes.

Unseen LeRoy Neiman Drawings Inspire New DRAWN Exhibition
Arts

Unseen LeRoy Neiman Drawings Inspire New DRAWN Exhibition

Featuring over 200 pieces from 60 artists across the globe.

Rich Brian Delivers Melodic New Cut "Don't Care"
Music

Rich Brian Delivers Melodic New Cut "Don't Care"

Set to appear in his upcoming project ‘1999.’


Tom Misch and Yussef Dayes Drop Tranquil "Tidal Wave" Visual
Music

Tom Misch and Yussef Dayes Drop Tranquil "Tidal Wave" Visual

Taken from their collaborative joint ‘What Kinda Music.’

'Minecraft' Taps 'Jurassic World' for Latest DLC
Gaming

'Minecraft' Taps 'Jurassic World' for Latest DLC

Train over 60 dinosaurs and manage your own park.

MAGIC STICK FW20 Yields Traditional Patterns and Hi-Tech Fabrics
Fashion

MAGIC STICK FW20 Yields Traditional Patterns and Hi-Tech Fabrics

Featuring collaborations with Starter and Wild Things.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.