Juventus Continues Opts For Vibrant Orange Third Kit
An expression of confidence and vibrance to reflect the team’s spirit on pitch.
Following the launch of its art-inspired home and away kits, Juventus and adidas Football return for their final instalment ahead of the 2020/21 Serie A season — a vibrant orange third kit inspired by the Italian side’s on-pitch spirit.
In 2017, Juventus changed its entire visual identity by updating its iconic crest, so the fact they’ve now opted for a bold orange kit for the first time in the club’s 122 year history isn’t surprising. The result is a shirt that keeps with the traditions woven into the club’s DNA, while also signalling a fresh era for Italy’s most successful team.
Continuing the modernization of the club’s iconography, the third shirt also features adidas’ latest cooling innovation – HEAT.RDY – KEEP COOL – and arrives with matching orange shorts and socks.
The new third jersey is available to purchase now from both the adidas and Juventus webstores.
In other news, Arsenal paid homage to the marble halls of Highbury for its 2020/21 away kit.
