Since its launch by the label’s parent company H&M Group, ARKET has gained a reputation for its simplistic approach to everyday wear and its understated aesthetic. For Fall 2020, though, the Swedish label has linked up with renowned painter and graphic artist KG Nilson for a more colourful capsule collection, aptly entitled ‘Colours’.
Spanning from the mid-1960s, Nilson’s work is mainly non-figurative but uses common symbols and forms to highlight the character of color. Influenced by German-American artist Josef Albers – as well as other members of the Bauhaus and the concrete art movement – Nilson’s work has become instantly recognisable in the world of art.
Taking seven original artworks lifted from the artist’s extensive archive, ARKET launches its capsule collection comprising both menswear and womenswear, as well as two lambswool blankets and an overall-printed children’s offering.
‘Colours’ is the first ARKET collection dedicated to a Swedish visual artist and marks the first chapter in the brand’s new series Nordic Stories which will present collaborations with independent creators and cultural institutions from the Nordic region.
You can view the full ‘Colours’ collection on the ARKET website now.