Toni Smith Stars in JW Anderson's Playful Fall/Winter 2020 Campaign

Shot by Tyler Mitchell.

By
Fashion
1,608 Hypes 0 Comments

JW Anderson has unveiled the Fall/Winter 2020 campaign for both its men’s and women’s collections. Like previous campaigns, the images were photographed by filmmaker Tyler Mitchell and styled by the brand’s long-time collaborator Benjamin Bruno. This time, model Toni Smith is the star of the sophisticated yet youthful campaign.

Smith and Mitchell himself stand on a vintage playground roundabout. The images bring a fun and carefree spirit to the campaign, aligning with JW Anderson’s playful aesthetic and Mitchell’s signature style. Mitchell is captured photographing the roundabout in wide-legged trousers, a fuzzy sweater and mules, while Smith is dressed elegantly in silky, neutral-toned dresses. The juxtaposition between the old, almost abandoned-looking playground equipment with the model and photographer’s refined clothing give the Fall/Winter 2020 campaign and collection a timeless feel.

Take a look at the new JW Anderson campaign in the images above and stay tuned for more information on the Fall/Winter 2020 collection.

In other news, Art Comes First has linked up with Fred Perry for its Spring/Summer 2020 collection.

Read Full Article

What to Read Next

Logic Bids Goodbye to Hip-Hop With Final Studio Album 'No Pressure'
Music

Logic Bids Goodbye to Hip-Hop With Final Studio Album 'No Pressure'

Bobby Tarantino, signing off.

VETEMENTS Riffs on The North Face for "LIMITED EDITION" Puffer Jacket
Fashion

VETEMENTS Riffs on The North Face for "LIMITED EDITION" Puffer Jacket

Playing on the classic David Alcorn-designed logo.

Chase B, Don Toliver and Gunna Celebrate NOBU on "Cafeteria"
Music

Chase B, Don Toliver and Gunna Celebrate NOBU on "Cafeteria"

Previewed on the recent episode of .WAV Radio.


Best Look Yet at the Unreleased Off-White™ x Nike Air Force 1 “MCA” Sample
Footwear

Best Look Yet at the Unreleased Off-White™ x Nike Air Force 1 “MCA” Sample

First spotted on Virgil Abloh’s feet before Louis Vuitton’s FW20 show at Paris Fashion Week.

Ric Wilson Joins Living Room Dance Party in "Don't Kill The Wave" Music Video
Music

Ric Wilson Joins Living Room Dance Party in "Don't Kill The Wave" Music Video

Infectious feel-good energy.

ANITYA's FW20 Lookbook Contrasts Rugged Terrain and Refined Layering
Fashion

ANITYA's FW20 Lookbook Contrasts Rugged Terrain and Refined Layering

A sophisticated collection informed by clean lines and textiles.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.