HUF Emphasizes Current State Of Life-On-Repeat In Latest FW20 Lookbook

Heritage-driven apparel with a dose of newfound inspiration for outdoor exploration.

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Fashion
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For Fall/Winter 2020, HUF has embraced the current state of life-on-repeat with a collection shot in the birthplace of the brand in Downtown LA.

Tapping into the brand’s street and skate roots, this heritage-driven offering of apparel and accessories has been injected with a newfound inspiration for outdoor exploration.

Seasonal product themes include a nod to ’70s-era San Francisco psychedelia with the Monarch butterfly motif, alongside artist contributions from underground Tokyo-based designer Kei, New York’s Eric Haze and an adult film star portrait by photographer Dennis McGrath.

Headlining the season is an integrated capsule in partnership with outerwear specialists Realtree. Incorporating the brand’s signature 3D-camouflage, the collaborative series consists of the workwear-inspired trucker jacket and matching pants, a color-blocked long sleeved jersey and a collectible cruiser skate deck.

The HUF Fall 2020 Collection is available now from the brand’s web store.

In other news, Art Comes First and Fred Perry have linked up for a rude boy-inspired collection.

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