Huf

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.

Steven Harrington and HUF Release "Doobie the Skate Rat" Vinyl Figure
Art

Steven Harrington and HUF Release "Doobie the Skate Rat" Vinyl Figure

Selling out within minutes.

HUF x Playboy Unveil Their Sophomore Collaboration
Fashion

HUF x Playboy Unveil Their Sophomore Collaboration

Featuring mohair knitwear, an iridescent bomber jacket and more.

HUF x Pleasures’ Latest Collaboration Is a Nod to the '90s
Fashion

HUF x Pleasures’ Latest Collaboration Is a Nod to the '90s

Inspired by vintage thrifting finds.

HUF Goes Back to Basics With Its Holiday 2021 Collection
Fashion

HUF Goes Back to Basics With Its Holiday 2021 Collection

Featuring fleece jackets, camo pants and more.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, OVO, Awake NY, COMME des GARÇONS, Moncler and more.


HUF Pays Tribute to Jazz Icon Miles Davis With Latest Capsule
Fashion

HUF Pays Tribute to Jazz Icon Miles Davis With Latest Capsule

Inspired by the musician’s illustrious five-decade career.

HUF Rounds Out Summer With Pabst Blue Ribbon Collab
Fashion

HUF Rounds Out Summer With Pabst Blue Ribbon Collab

Celebrating various iconic American pastimes.

Steven Harrington Debuts a New Character in His Collaboration With HUF
Art

Steven Harrington Debuts a New Character in His Collaboration With HUF

Introducing Doobie the Skate Rat.

HUF Makes Big Homecoming to San Francisco With New Flagship Store
Fashion

HUF Makes Big Homecoming to San Francisco With New Flagship Store

Set to open on August 7.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring sacai, Dior, YEEZY Gap and more.

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