HUF

Huf

Streetwear
Founded - 2002
Headquarter - San Francisco, CA, United States

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.
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Streetwear
Founded - 2002
Headquarter - San Francisco, CA, United States
Butter Goods & HUF Celebrate Creativity for 2018 Spring/Summer Collaboration
Fashion

Butter Goods & HUF Celebrate Creativity for 2018 Spring/Summer Collaboration

A drop that embodies both brands.

Keith Hufnagel Reveals New Understated "Metropolitan" Collection
Fashion

Keith Hufnagel Reveals New Understated "Metropolitan" Collection

A new collection from the OG label.

HUF Officially Announces Sale to TSI Holdings Co.
Fashion

HUF Officially Announces Sale to TSI Holdings Co.

Global expansion becomes the brand’s top priority.

HUF to Sell 90% Stake for $63 Million USD
Fashion

HUF to Sell 90% Stake for $63 Million USD

Japanese investors are prepping for skateboarding’s entrance into the 2020 Olympics in Tokyo.

10 Drops You Don’t Want to Miss This Week
Fashion 

10 Drops You Don’t Want to Miss This Week

Including the new Supreme x Timberland collaboration.

HUF Is Reissuing Dylan Rieder's Driver Shoe
Footwear

HUF Is Reissuing Dylan Rieder's Driver Shoe

The limited, commemorative shoe is made of Italian leather and crafted in the USA.

HUF Drops '80s BMX-Inspired "Blackout" Collection
Fashion

HUF Drops '80s BMX-Inspired "Blackout" Collection

Taking it back to the ’80s.

HUF Joins Forces With 'South Park' for a New Fall 2017 Capsule
Fashion

HUF Joins Forces With 'South Park' for a New Fall 2017 Capsule

Cartman, Kenny, Big Gay Al and others all make appearances.

HUF Shares New Threads in Holiday 2017 Lookbook
Fashion

HUF Shares New Threads in Holiday 2017 Lookbook

New fits to put under the Christmas tree.

HUF & UNITED ARROWS Join Forces on a Military-Inspired Workwear Capsule
Fashion

HUF & UNITED ARROWS Join Forces on a Military-Inspired Workwear Capsule

Modeled by Poggy and legendary skateboarder, Matt Hensley.
HUF Unites the Most Forward-Thinking, Significant Subcultures for Its 2017 Fall Collection
Fashion

HUF Unites the Most Forward-Thinking, Significant Subcultures for Its 2017 Fall Collection

Merging the worlds of streetwear, skateboarding, raving and more.
HUF Drops its 2017 Spring/Summer Collection
Fashion

HUF Drops its 2017 Spring/Summer Collection

Clean looks mixed with punk and dancehall-inspired details.
HUF Set to Drop Its 2016 Fall Collection
Fashion

HUF Set to Drop Its 2016 Fall Collection

Taking it back to its deep-rooted skate origins.

2016

Opening of HUF New York City flagship store
Opening of HUF Osaka

2015

Opening of HUF Tokyo
HUF Los Angeles flagship store relaunches

2010

Launch of HUF footwear; HUF skate team is launches

2007

Launch of full inline HUF apparel collection

2002

Opening of HUF San Francisco retail shop
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