Huf

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.

HUF Pays Homage to Kill Bill Films With Latest Capsule
Fashion

HUF Pays Homage to Kill Bill Films With Latest Capsule

Featuring visuals and motifs from the famed Quentin Tarantino series.

HUF and FIRST DOWN Drop Two-Piece Capsule Collection
Fashion

HUF and FIRST DOWN Drop Two-Piece Capsule Collection

Comprising a Bubble Down Jacket and a down-filled muffler scarf.

HUF's Latest Collaboration Celebrates Playboy's Taboo-Breaking Ethos
Fashion

HUF's Latest Collaboration Celebrates Playboy's Taboo-Breaking Ethos

Celebrate the pursuit of pleasure with a vintage-inspired varsity jacket, a deck of playing cards and many more bunny-adorned options.

'HUF Forever' Honors the Life and Legacy of Keith Hufnagel
Arts

'HUF Forever' Honors the Life and Legacy of Keith Hufnagel

The art exhibition will be on view in Los Angeles starting tomorrow.

HUF Blends Skateboarding and Street Art For Holiday 2020 Lookbook
Fashion

HUF Blends Skateboarding and Street Art For Holiday 2020 Lookbook

Drawing on the styles and designs from 90s skate culture.

HUF and Fxxking Rabbits Unveil Bold 2020 Capsule
Fashion

HUF and Fxxking Rabbits Unveil Bold 2020 Capsule

Honoring Keith Hufnagel’s logo.

Benny Gold Is Raffling Off His Entire Sneaker Collection
Footwear

Benny Gold Is Raffling Off His Entire Sneaker Collection

Everything from the entire HUF x Nike “Hufquake” collection to the DQM x Nike Air Max 90 “Bacon.”

HUF Emphasizes Current State Of Life-On-Repeat In Latest FW20 Lookbook
Fashion

HUF Emphasizes Current State Of Life-On-Repeat In Latest FW20 Lookbook

Heritage-driven apparel with a dose of newfound inspiration for outdoor exploration.

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