Huf See Profile

HUF Kicks off 2023 by Celebrating Its First 20 Years With an Archival Hardcover Book
Fashion

HUF Kicks off 2023 by Celebrating Its First 20 Years With an Archival Hardcover Book

Featuring anecdotes, key collaborations and behind-the-scenes photography.

Benny Gold and the HUF x Nike Air Force 1 “Hufquake” for Hypebeast’s Sole Mates
Footwear 

Benny Gold and the HUF x Nike Air Force 1 “Hufquake” for Hypebeast’s Sole Mates

The San Francisco-based streetwear OG discusses the evolution of the streetwear industry, how Keith Hufnagel’s co-sign impacted his career and the importance of storytelling through design.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, HUMAN MADE, NEEDLES, Dior x ERL, and more.

HUF and Alpha Industries Collide to Craft a '90s-Inspired Bomber Jacket
Fashion

HUF and Alpha Industries Collide to Craft a '90s-Inspired Bomber Jacket

The reversible piece is printed with a girl smoking on the back.

HUF Taps CULT for 20th Anniversary BMX Bikes
Design

HUF Taps CULT for 20th Anniversary BMX Bikes

Paying homage to the city of San Francisco.


HUF Pays Homage to Chocolate Skateboards Roots With Crailtap Collaboration
Fashion

HUF Pays Homage to Chocolate Skateboards Roots With Crailtap Collaboration

A collection of heritage graphics from chocolate archives reimagined by HUF.

Breaking Down the HUF x Nike SB Dunk Low Collection's Key Details
Footwear 

Breaking Down the HUF x Nike SB Dunk Low Collection's Key Details

Two decades of history are stuffed into HUF’s low-cut SB Dunks. Here’s everything you need to know about their design.

When It Comes to Sneaker Collaborations, This Isn’t HUF’s First Rodeo
Footwear 

When It Comes to Sneaker Collaborations, This Isn’t HUF’s First Rodeo

HUF’s Chief Creative Officer and Creative Director discuss celebrating 20 years of the brand and working with Nike on a new SB Dunk collab.

HUF Reconnects With Nike SB for a Nostalgic Dunk Low Capsule in This Week's Best Footwear Drops
Footwear 

HUF Reconnects With Nike SB for a Nostalgic Dunk Low Capsule in This Week's Best Footwear Drops

You’ll also have a chance to cop Salehe Bembury’s Crocs “Kuwata,” Air Jordan 2 collabs by TITAN, Two 18 and Shelflife and more.

HUF Embraces Winter With Holiday 2022 Collection
Fashion

HUF Embraces Winter With Holiday 2022 Collection

Wrapping up its 20-year anniversary celebration.

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