Huf

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.

HUF Goes Back to Basics With Its Holiday 2021 Collection
Fashion

HUF Goes Back to Basics With Its Holiday 2021 Collection

Featuring fleece jackets, camo pants and more.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, OVO, Awake NY, COMME des GARÇONS, Moncler and more.

HUF Pays Tribute to Jazz Icon Miles Davis With Latest Capsule
Fashion

HUF Pays Tribute to Jazz Icon Miles Davis With Latest Capsule

Inspired by the musician’s illustrious five-decade career.

HUF Rounds Out Summer With Pabst Blue Ribbon Collab
Fashion

HUF Rounds Out Summer With Pabst Blue Ribbon Collab

Celebrating various iconic American pastimes.

Steven Harrington Debuts a New Character in His Collaboration With HUF
Art

Steven Harrington Debuts a New Character in His Collaboration With HUF

Introducing Doobie the Skate Rat.


HUF Makes Big Homecoming to San Francisco With New Flagship Store
Fashion

HUF Makes Big Homecoming to San Francisco With New Flagship Store

Set to open on August 7.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring sacai, Dior, YEEZY Gap and more.

HUF’s Fall 2021 Collection Is All About Lighting Up the Dark
Fashion

HUF’s Fall 2021 Collection Is All About Lighting Up the Dark

Inspired by technology vs. nature.

HUF Gets You Summer Ready With Latest SS21 Collection
Fashion

HUF Gets You Summer Ready With Latest SS21 Collection

Featuring new coastal-inspired prints and graphics.

Sole Mates: Hanni El Khatib and the Nike Air Zoom Flight 95
Footwear 

Sole Mates: Hanni El Khatib and the Nike Air Zoom Flight 95

The HUF brand director and Innovative Leisure co-owner discusses his love of basketball shoes, the memorable collaborations he’s worked on and more.

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