Huf

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.

HUF Rounds Out Summer With Pabst Blue Ribbon Collab
Fashion

HUF Rounds Out Summer With Pabst Blue Ribbon Collab

Celebrating various iconic American pastimes.

Steven Harrington Debuts a New Character in His Collaboration With HUF
Art

Steven Harrington Debuts a New Character in His Collaboration With HUF

Introducing Doobie the Skate Rat.

HUF Makes Big Homecoming to San Francisco With New Flagship Store
Fashion

HUF Makes Big Homecoming to San Francisco With New Flagship Store

Set to open on August 7.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring sacai, Dior, YEEZY Gap and more.

HUF’s Fall 2021 Collection Is All About Lighting Up the Dark
Fashion

HUF’s Fall 2021 Collection Is All About Lighting Up the Dark

Inspired by technology vs. nature.


HUF Gets You Summer Ready With Latest SS21 Collection
Fashion

HUF Gets You Summer Ready With Latest SS21 Collection

Featuring new coastal-inspired prints and graphics.

Sole Mates: Hanni El Khatib and the Nike Air Zoom Flight 95
Footwear 

Sole Mates: Hanni El Khatib and the Nike Air Zoom Flight 95

The HUF brand director and Innovative Leisure co-owner discusses his love of basketball shoes, the memorable collaborations he’s worked on and more.

HUF Connects With JSP for Tie-Dye Focused Capsule
Fashion

HUF Connects With JSP for Tie-Dye Focused Capsule

Available April 29.

HUF's Unmistakable "Plantlife" Pattern Graces 420-Friendly Modernica Furniture
Design

HUF's Unmistakable "Plantlife" Pattern Graces 420-Friendly Modernica Furniture

A handmade chair and table enlivened with some very green accents.

HUF Reaches New Heights With Latest 420 Capsule Collection
Fashion

HUF Reaches New Heights With Latest 420 Capsule Collection

HUF takes a trip back to the nostalgic ’70s.

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