Huf

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.

Benny Gold Is Raffling Off His Entire Sneaker Collection
Footwear

Benny Gold Is Raffling Off His Entire Sneaker Collection

Everything from the entire HUF x Nike “Hufquake” collection to the DQM x Nike Air Max 90 “Bacon.”

HUF Emphasizes Current State Of Life-On-Repeat In Latest FW20 Lookbook
Fashion

HUF Emphasizes Current State Of Life-On-Repeat In Latest FW20 Lookbook

Heritage-driven apparel with a dose of newfound inspiration for outdoor exploration.

HUF Enlists Toho for Graphic-Heavy Godzilla Collection
Fashion

HUF Enlists Toho for Graphic-Heavy Godzilla Collection

Including a limited edition figurine and skate deck.

HUF and LA Brand AKILA Introduce New Sunglasses Capsule
Fashion

HUF and LA Brand AKILA Introduce New Sunglasses Capsule

Professionally modeled by an adorable pup.

HUF Preps Vibrant Summer-Ready Collection for 2020 "Staycations"
Fashion

HUF Preps Vibrant Summer-Ready Collection for 2020 "Staycations"

Featuring singer-songwriter and producer bLAck pArty.

Artists Launch Initiatives to Benefit Black Lives Matter and Justice Organizations
Arts 

Artists Launch Initiatives to Benefit Black Lives Matter and Justice Organizations

Including Christopher Martin’s limited edition prints and HUF benefit T-shirts.

HUF and Haroshi's Release Celebrates a Powerful Symbol of Unity and Justice
Fashion 

HUF and Haroshi's Release Celebrates a Powerful Symbol of Unity and Justice

With 100 of the proceeds going to Black Lives Matter Los Angeles.

HUF Drops "F*ck It" When Wet 6-Panel Hat
Fashion

HUF Drops "F*ck It" When Wet 6-Panel Hat

In Olympian Blue, Persimmon and Hot Lime.

HUF Pays Homage to 2002 Origins With Throwback SS20 Collection
Fashion

HUF Pays Homage to 2002 Origins With Throwback SS20 Collection

Launching alongside the brand’s new design-driven NONSTANDARD capsule.

Matt Hensley Stars in UNITED ARROWS & SONS x HUF "Downhill 2" Lookbook
Fashion

Matt Hensley Stars in UNITED ARROWS & SONS x HUF "Downhill 2" Lookbook

A collection inspired by the retired skater and Flogging Molly member’s personal style.

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