hype cog


HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel in 2002. The label aimed to fuse skateboarding, streetwear and sneaker fashion, and is inspired by vintage American craftsmanship, design and functionality. Before long, the store began producing in-house goods and debuted an apparel line. Hufnagel grew up skateboarding, and became a professional skateboarder at a young age, which allowed him to travel the world -- a period in which he was influenced by the products and lifestyle he wanted to share. He then opened up the first HUF shop in 2002 in San Francisco’s Tenderloin District, which sold hard-to-find goods.

Valentine's Day 2017 Gift Ideas
HUF Drops its 2017 Spring/Summer Collection
HUF Collaborates With 'Penthouse' for Capsule That Highlights the Golden Age of the Magazine
These Are the Best 'Peanuts' Collaborations You Can Buy for Christmas Right Now
HUF and FTP Team up for Their Second Collection
HUF Releases "F*ck It" Premium Collection of Leather Goods
Snoopy, Charlie Brown & Company Grace HUF's New 'Peanuts' Collaboration
Flatspot Releases Dylan Rieder's HUF Slip-Ons to Benefit Cancer Research


Opening of HUF New York City flagship store
Opening of HUF Osaka


Opening of HUF Tokyo
HUF Los Angeles flagship store relaunches


Launch of HUF footwear; HUF skate team is launches


Launch of full inline HUF apparel collection


Opening of HUF San Francisco retail shop
HYPES is a real time popularity metric informing readers of what is trending