Huf

Huf Top 100

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Industries
Founded 2002
Headquarters San Francisco, CA, United States

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Description

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.
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Latest Collections

HUF and Spitfire Fully Unveil Their Capsule Collection
Fashion

HUF and Spitfire Fully Unveil Their Capsule Collection

Photographed by Mike Heikkila, the lookbook features team riders in co-branded apparel and hardgoods.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring brands like Palace, Kith, BAPE and more.


HUF x Spitfire Preview Upcoming Collaboration
Fashion

HUF x Spitfire Preview Upcoming Collaboration

Set to release this week.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring SATISFY x Levi’s, HUF x Orion and more.

Here’s a Full Look at HUF and Orion’s Capsule Collaboration
Fashion

Here’s a Full Look at HUF and Orion’s Capsule Collaboration

The drop features upcycled artwork by artist Tomotatsu Gima across graphic tees and custom lifestyle hardgoods.

HUF Teases Upcoming Capsule Collection With Orion Breweries
Fashion

HUF Teases Upcoming Capsule Collection With Orion Breweries

Release later this week.

Marvel and HUF Reconnect for a '90s-Inspired ‘Spider-Man’ Capsule
Fashion

Marvel and HUF Reconnect for a '90s-Inspired ‘Spider-Man’ Capsule

Bringing vintage comic book panels to classic streetwear silhouettes, the joint release celebrates Peter Parker alongside iconic villains Venom and Carnage.

Umbro and HUF Prepare a Collaborative Summer 2026 Collection
Fashion

Umbro and HUF Prepare a Collaborative Summer 2026 Collection

The globally popular football brand celebrates its 100th anniversary with new dual-branded jerseys.

HUF Teases A Football Jersey Collab With Umbro
Fashion

HUF Teases A Football Jersey Collab With Umbro

As part of its Summer 2026 drop.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Palace Skateboards, Kith x Messi’s adidas collection and more.

Stones Throw Is Turning 30, and HUF Is Dropping a T-Shirt to Mark the Occasion
Fashion

Stones Throw Is Turning 30, and HUF Is Dropping a T-Shirt to Mark the Occasion

The commemorative piece lands ahead of Peanut Butter Wolf’s first Japan shows in eight years.

Marvel’s Anti‑Heroes Take Over HUF’s Summery Capsule Drop
Fashion

Marvel’s Anti‑Heroes Take Over HUF’s Summery Capsule Drop

From the likes of Venom, Punisher to Doom and more.

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