Profile

Industries
Founded 2002
Headquarters San Francisco, CA, United States

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Description

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.
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Latest Collections

8 Drops You Don’t Want to Miss This Week
Fashion 

8 Drops You Don’t Want to Miss This Week

Featuring Supreme, Boiler Room, NOCTA, KAWS x HUMAN MADE, Palace, and more.

HUF and Toyota Racing Development to Launch Collaborative Collection
Fashion

HUF and Toyota Racing Development to Launch Collaborative Collection

Ranging from tees to a one-of-one custom built Tundra pickup truck.

HUF Celebrates 60 Years of Marvel's 'X-Men' With New Capsule Collection
Fashion

HUF Celebrates 60 Years of Marvel's 'X-Men' With New Capsule Collection

Wolverine motifs are at the center of the collab.

HUF's Nike Air Max 1 Collaboration Is Getting a Reissue in 2024
Footwear

HUF's Nike Air Max 1 Collaboration Is Getting a Reissue in 2024

Dropping in honor of the project’s 20th anniversary.

HUF's Fall 2023 Collection Nods to '90s Graffiti and Skate Designs
Fashion

HUF's Fall 2023 Collection Nods to '90s Graffiti and Skate Designs

Across a range of utilitarian outerwear, patchwork jackets, graphic-heavy tops and more.

HUF and Carrots' Latest Collaborative Range Is for Old Times' Sake
Fashion

HUF and Carrots' Latest Collaborative Range Is for Old Times' Sake

A modern nostalgic capsule.

HUF Taps Freddie Gibbs for a Sin City-Inspired Collection
Fashion

HUF Taps Freddie Gibbs for a Sin City-Inspired Collection

Featuring refreshed resortwear with iced-out graphics, statement patterns and nods to Vegas’ Golden Era.

HUF's Summer 2023 Collection Reimagines Classic Bay Area Styles
Fashion

HUF's Summer 2023 Collection Reimagines Classic Bay Area Styles

With signature workwear, trail gear, surf-inspired silhouettes and more.

HUF Reminisces on '90s Dickies Workwear in Latest Collaboration
Fashion

HUF Reminisces on '90s Dickies Workwear in Latest Collaboration

Featuring Eisenhower Jackets, 874 Pants, and Garage Shirts.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, ASSC, NEIGHBORHOOD, Palace, and more.

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