HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.
Opening of HUF New York City flagship store
HUF Los Angeles flagship store relaunches
Launch of HUF footwear; HUF skate team is launches
Launch of full inline HUF apparel collection
Opening of HUF San Francisco retail shop