Profile

Industries
Founded 2002
Headquarters San Francisco, CA, United States

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Description

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.
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Latest Collections

Albino & Preto and HUF Square Off in Sportswear Capsule
Fashion

Albino & Preto and HUF Square Off in Sportswear Capsule

Where Brazillian jiu-jitsu meets skateboarding.

HUF Gears Up for the Year of the Snake
Fashion

HUF Gears Up for the Year of the Snake

“A snake can shed its skin, but it still remains a snake.”

HUF and Kodak's Capsule is For All the Film Photography Enthusiasts
Fashion

HUF and Kodak's Capsule is For All the Film Photography Enthusiasts

The extensive collection includes a special HUF x KODAK EKTAR H35N camera.

HUF Unveils a Sleek Seiko 5 Sports Collaboration
Watches

HUF Unveils a Sleek Seiko 5 Sports Collaboration

Featuring the LA-label’s signature lime green hue.

HUF Celebrates Detroit's Finest With New J Dilla Collection
Fashion

HUF Celebrates Detroit's Finest With New J Dilla Collection

Featuring head-turning workwear, donut-shaped jewelry, honorary skate decks and more.

HUF Winter 2024 Lets the Details Tell the Story
Fashion

HUF Winter 2024 Lets the Details Tell the Story

The label worked with its own team riders, Tyler Bledsoe and Mason Silva, to create two capsules for the colder months.

HUF Gets Gory With 'The Texas Chainsaw Massacre' 50th-Anniversary Collab
Fashion

HUF Gets Gory With 'The Texas Chainsaw Massacre' 50th-Anniversary Collab

Including gory military jackets, cable-knit sweaters, graphic T-shirts and a $1,974 USD blood-covered chainsaw.

HUF x Umbro Team Up Once Again on Capsule
Fashion

HUF x Umbro Team Up Once Again on Capsule

Spanning denim and sportswear, the range is available now.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring brands like Supreme, Palace, Nike and more.

HUF and Toyota Team Up Again for Land Cruiser Capsule
Fashion

HUF and Toyota Team Up Again for Land Cruiser Capsule

Including t-shirts, jackets, caps and more.

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