HUF

Huf

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.

Founded 2002
Industries Streetwear
Headquarter San Francisco, CA, United States
Peanuts Global Art Collective and STORY Unveil Exclusive Collabs
Arts

Peanuts Global Art Collective and STORY Unveil Exclusive Collabs

Featuring Champion, Bamford Watch Department, HUF and more.

HUF & Hajime Sorayama Team Up for Japanese "Superrealism" Drop
Fashion

HUF & Hajime Sorayama Team Up for Japanese "Superrealism" Drop

More sexualized robots.

HUF Pays Homage to Japanese Counterculture for Fall 2018
Fashion

HUF Pays Homage to Japanese Counterculture for Fall 2018

Apparel swathed with peepshow prints and vibrant pops of color.

Best Art Drops: Free Damien Hirst Print, 'Robot Surf' Sculpture & More
Arts 

Best Art Drops: Free Damien Hirst Print, 'Robot Surf' Sculpture & More

Including a resin figure of Childish Gambino in “This Is America.”

HUF Joins Artist Cleon Peterson for "Blood & Soil" Collection
Fashion

HUF Joins Artist Cleon Peterson for "Blood & Soil" Collection

Peterson’s stark graphics appear on shirts and bags.

HUF Reintroduces Dylan Rieder's Driver Sneaker With Calf Hair
Footwear

HUF Reintroduces Dylan Rieder's Driver Sneaker With Calf Hair

A handcrafted tribute to the dearly-remembered skate icon.

HUF Summer 2018 Collection Takes Us on an American Road Trip
Fashion

HUF Summer 2018 Collection Takes Us on an American Road Trip

Cheap motels and muscle cars.

10 Drops You Don't Want To Miss This Week
Fashion 

10 Drops You Don't Want To Miss This Week

Those suitcases are going to cost ya.

HUF Combines Old Hollywood & Resort-Wear For "Hotel Smokers Lounge 420" Collection
Fashion

HUF Combines Old Hollywood & Resort-Wear For "Hotel Smokers Lounge 420" Collection

A marijuana-focused lineup.

Metropolitan Goes Graphic for Second Drop of 2018
Fashion

Metropolitan Goes Graphic for Second Drop of 2018

The heritage skatewear brand offers up locally-sourced tees.
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2016

Opening of HUF New York City flagship store
Opening of HUF Osaka

2015

Opening of HUF Tokyo
HUF Los Angeles flagship store relaunches

2010

Launch of HUF footwear; HUF skate team is launches

2007

Launch of full inline HUF apparel collection

2002

Opening of HUF San Francisco retail shop