HUF

Huf

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.

2016

Opening of HUF New York City flagship store
Opening of HUF Osaka

2015

Opening of HUF Tokyo
HUF Los Angeles flagship store relaunches

2010

Launch of HUF footwear; HUF skate team is launches

2007

Launch of full inline HUF apparel collection

2002

Opening of HUF San Francisco retail shop
Metropolitan Returns With Strikingly Colorful First Drop of 2019
Fashion

Metropolitan Returns With Strikingly Colorful First Drop of 2019

Colorfully nostalgic.

Eric Haze and HUF Team up on Collaborative NYC Mural
Arts

Eric Haze and HUF Team up on Collaborative NYC Mural

Utilizing Haze’s signature stars and arrows pattern.

Eric Haze Brings Abstract Stars and Arrows to Tokyo "360" Exhibition
Arts

Eric Haze Brings Abstract Stars and Arrows to Tokyo "360" Exhibition

In conjunction with lifestyle brand HUF.

'Peanuts' x Browns Multi-Brand Collection Celebrates Snoopy & Friends
Fashion

'Peanuts' x Browns Multi-Brand Collection Celebrates Snoopy & Friends

Featuring items from Huf, Pintrill and more.

Peanuts Global Art Collective and STORY Unveil Exclusive Collabs
Arts

Peanuts Global Art Collective and STORY Unveil Exclusive Collabs

Featuring Champion, Bamford Watch Department, HUF and more.

HUF & Hajime Sorayama Team Up for Japanese "Superrealism" Drop
Fashion

HUF & Hajime Sorayama Team Up for Japanese "Superrealism" Drop

More sexualized robots.

HUF Pays Homage to Japanese Counterculture for Fall 2018
Fashion

HUF Pays Homage to Japanese Counterculture for Fall 2018

Apparel swathed with peepshow prints and vibrant pops of color.

Best Art Drops: Free Damien Hirst Print, 'Robot Surf' Sculpture & More
Arts  

Best Art Drops: Free Damien Hirst Print, 'Robot Surf' Sculpture & More

Including a resin figure of Childish Gambino in “This Is America.”

HUF Joins Artist Cleon Peterson for "Blood & Soil" Collection
Fashion

HUF Joins Artist Cleon Peterson for "Blood & Soil" Collection

Peterson’s stark graphics appear on shirts and bags.

HUF Reintroduces Dylan Rieder's Driver Sneaker With Calf Hair
Footwear

HUF Reintroduces Dylan Rieder's Driver Sneaker With Calf Hair

A handcrafted tribute to the dearly-remembered skate icon.
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