Profile

Industries
Founded 2002
Headquarters San Francisco, CA, United States

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Description

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.
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Latest Collections

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Palace, Skims to thisisneverthat x Wasted Youth’s collaborations and more.

HUF and TAION Reunite for a Packable FW26 Down Capsule
Fashion

HUF and TAION Reunite for a Packable FW26 Down Capsule

The latest capsule delivers lightweight insulated layers designed to compress into co-branded storage pouches.


HUF x Toyota Land Cruiser's Second Collection Pulls From Vintage Vehicle Catalogs
Fashion

HUF x Toyota Land Cruiser's Second Collection Pulls From Vintage Vehicle Catalogs

Jackets, hoodies and five graphic T-shirts lead a lineup that extends to skate decks and air fresheners.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring brands like Supreme, Nike, BEAMS, ARC’TERYX, Awake NY and more.

HUF Pilots a Fall 2026 ‘Neon Genesis Evangelion’ Capsule
Fashion

HUF Pilots a Fall 2026 ‘Neon Genesis Evangelion’ Capsule

The collection runs Unit-01 and Rei Ayanami artwork across heavyweight cotton, with a glow-in-the-dark print and a pin-equipped six-panel in the mix.

HUF and Fruit of the Loom Launch Collaborative Essentials Capsule
Fashion

HUF and Fruit of the Loom Launch Collaborative Essentials Capsule

The inaugural partnership delivers two-pack sets of ribbed tanks and underwear in custom packaging.

HUF and Toyota Racing Development Reunite for FW26 Capsule
Fashion

HUF and Toyota Racing Development Reunite for FW26 Capsule

Releasing today.

HUF and Spitfire Fully Unveil Their Capsule Collection
Fashion

HUF and Spitfire Fully Unveil Their Capsule Collection

Photographed by Mike Heikkila, the lookbook features team riders in co-branded apparel and hardgoods.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring brands like Palace, Kith, BAPE and more.

HUF x Spitfire Preview Upcoming Collaboration
Fashion

HUF x Spitfire Preview Upcoming Collaboration

Set to release this week.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring SATISFY x Levi’s, HUF x Orion and more.

Here’s a Full Look at HUF and Orion’s Capsule Collaboration
Fashion

Here’s a Full Look at HUF and Orion’s Capsule Collaboration

The drop features upcycled artwork by artist Tomotatsu Gima across graphic tees and custom lifestyle hardgoods.

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