HUF

Huf

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.

Founded 2002
Industries Streetwear
Headquarter San Francisco, CA, United States
HUF Reintroduces Dylan Rieder's Driver Sneaker With Calf Hair
Footwear

HUF Reintroduces Dylan Rieder's Driver Sneaker With Calf Hair

A handcrafted tribute to the dearly-remembered skate icon.

HUF Summer 2018 Collection Takes Us on an American Road Trip
Fashion

HUF Summer 2018 Collection Takes Us on an American Road Trip

Cheap motels and muscle cars.

10 Drops You Don't Want To Miss This Week
Fashion 

10 Drops You Don't Want To Miss This Week

Those suitcases are going to cost ya.

HUF Combines Old Hollywood & Resort-Wear For "Hotel Smokers Lounge 420" Collection
Fashion

HUF Combines Old Hollywood & Resort-Wear For "Hotel Smokers Lounge 420" Collection

A marijuana-focused lineup.

Metropolitan Goes Graphic for Second Drop of 2018
Fashion

Metropolitan Goes Graphic for Second Drop of 2018

The heritage skatewear brand offers up locally-sourced tees.

HUF’s Full Skate Team Hits the Streets In “HUF 001” Video
Sports

HUF’s Full Skate Team Hits the Streets In “HUF 001” Video

Including an interview with Austyn Gillette and Jake Anderson.

Butter Goods & HUF Celebrate Creativity for 2018 Spring/Summer Collaboration
Fashion

Butter Goods & HUF Celebrate Creativity for 2018 Spring/Summer Collaboration

A drop that embodies both brands.

Keith Hufnagel Reveals New Understated "Metropolitan" Collection
Fashion

Keith Hufnagel Reveals New Understated "Metropolitan" Collection

A new collection from the OG label.

HUF Officially Announces Sale to TSI Holdings Co.
Fashion

HUF Officially Announces Sale to TSI Holdings Co.

Global expansion becomes the brand’s top priority.

HUF to Sell 90% Stake for $63 Million USD
Fashion

HUF to Sell 90% Stake for $63 Million USD

Japanese investors are prepping for skateboarding’s entrance into the 2020 Olympics in Tokyo.

2016

Opening of HUF New York City flagship store
Opening of HUF Osaka

2015

Opening of HUF Tokyo
HUF Los Angeles flagship store relaunches

2010

Launch of HUF footwear; HUF skate team is launches

2007

Launch of full inline HUF apparel collection

2002

Opening of HUF San Francisco retail shop
Load more