HUF Winter 2024 Lets the Details Tell the Story
The label worked with its own team riders, Tyler Bledsoe and Mason Silva, to create two capsules for the colder months.
After celebrating The Texas Chainsaw Massacre‘s 50th anniversary with a gory apparel collab, HUF has returned to uncover its mainline Winter 2024 collection: an expansive offering of workwear and skater-inspired garb with a focus on “symmetry, refinement and new material stories.”
For the colder months, the brand tapped its own team riders, Tyler Bledsoe and Mason Silva, to create two capsule collections inspired by their individual style codes and lives off-board. The resulting lines include a bevy of motorsport-inspired jackets, quilted bombers, patterned fleeces, graphic hoodies and more — all on high-visibility color wheels.
“Keep it simple and let the details tell the story,” HUF wrote in the line’s lookbook.
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Among the standouts, a high-pile fleece flaunts HUF’s classic Quake pattern, nodding to the label’s early days in San Francisco, and the H-star graphic returns across the chest of a nylon moto jacket. Silky quilted coats boast the brand’s triangular iconography and “H” lettering in electric orange and true blue tones; novelty “HUF Forever” knitwear is covered in classic American city motifs, and muted hoodies house illustrations of Nokia phones flipping middle fingers on their screens.
HUF’s Winter 2024 collection will become available to shop on Thursday, October 24, at 9 a.m. PT via the brand’s webstore. Explore the lineup in the lookbook above.
