MSCHF Taps Fred again.. For A White Tee With a Twist
The “Cloud Tee” reveals a full-bleed blue sky print upon exposure to UV rays.
MSCHF has announced its latest collaboration, this time tapping musician Fred again.. for an unsuspecting t-shirt that has a hidden design.
The new “Cloud Tee” transforms from a plain white t-shirt to become fully covered in an image of partly cloudy skies once exposed to UV light. The design seems to nod Fred again..’s latest project ten days, which features a photo of a blue sky with scattered clouds as the album art.
MSCHF’s tongue-in-cheek approach to product design and attention grabbing cultural moments have sparked widespread buzz, like the Big Red Boot that made headlines in 2023. The creative collective’s latest drop follows the MSCHF x Samsung Galaxy Mystery Box and the MSCHF x Hot Wheels “Not Wheels” Car that arrived at the end of the summer.
The Cloud Tee retails for $80 USD and will be released via cloud-tee.com and mschfxfredagain.com on October 29 12 pm EST.
