Unboxing: Emma Winder's Trippy Side Quest Leads Her to the MSCHF x Samsung Galaxy Mystery Box
The ’70s fashion vixen receives a ‘Gift from the Galaxy,’ containing celestial tech for her adventures ahead.
Last week, MSCHF teased a Gift from the Galaxy on the pseudo-file-sharing website Upblob. It sent Reddit into a frenzy and hoodwinked innocent consumers into wondering if they should pay $1.00 USD to upgrade to MegaDownBlob — the premium version of a digital vacuum. So what does this mystery box from the reigning champs of satirical drop culture entail? Fashion enthusiast, YouTuber and Gen Z content creator Emma Winder was tapped to unveil the celestial box, containing a slew of innovative gems sent directly from the stars.
You may know Winder from her cheeky TikTok videos or highly curated fits on Instagram. The 1970’s fashion archivist, vintage connoisseur and beauty devotee — turned model — is the refreshing voice the Internet needs. Hailing from Brighton, England, Winder brings a sense of whimsical charm to the granular facets of content creation, centering her posts on meticulously themed wardrobe mood boards and comical, city-bound adventures. Exploring everything from the mundane (think croissants and red bottoms) to hilarious woman-on-the-street interviews, her energetic video editing and playful banter take fashion lovers on a waggish joyride through the world of retro fashion.
An ethereal light envelops Winder upon opening MSCHF’s hand-crafted triptych — a gorgeous, otherworldly design adorned with intricate stenciling and dreamy artwork. Winder removes each item from the co-branded, velvet drawstring bag, seemingly gobsmacked by Samsung Galaxy’s latest Galaxy Ring, Galaxy Z Flip6 and a gift card — fashioned as the equivalent of a laminated library card kept in your wallet for years.
A sleek accessory all on its own, the Samsung Galaxy Ring merges style and function through modern technicality. The Galaxy Ring tracks your sleep patterns, heart rate, skin temperature, daily steps and more; it’s the perfect companion piece to the aesthetically exquisite Galaxy Z Flip6, a foldable smartphone equipped with a Galaxy AI enhanced Flex Window and added Galaxy AI capabilities. Consumers can tap into a state-of-the-art arsenal to track their fitness goals on-the-go, curating each device with their fashionable ensembles. As for the laminated gift card, a trip to New York City’s Hayden Planetarium awaits astrology and astronomy lovers alike.
The MSCHF x Samsung Galaxy mystery box is indeed mystical, and for a lucky few, the stars will align in the coming weeks.
Stay tuned on Hypebeast to see how Emma Winder incorporates the stylish Galaxy Ring into her jam-packed schedule during New York Fashion Week. Browse the latest tech advancements in the Galaxy by visiting Samsung’s website.
