HUF Gears Up for the Year of the Snake
“A snake can shed its skin, but it still remains a snake.”
HUF is the latest to get in on the Lunar New Year festivities. The imprint’s Japan-based outpost is tapping into the spirit of the Year of the Snake in its new commemorative capsule which spans both fresh new graphics and fitting jewelry pieces.
The mantra at the crux of the capsule is: “A snake can shed its skin, but it still remains a snake,” pointing to the fact that “even if one changes one’s appearance or habits, one’s fundamental personality and essence do not change.” The saying is imbued on the capsule’s delivery of hoodies, which land in both grey and black shades and feature an intertwined snake graphic and additional holographic detailing. Elsewhere, HUF offers up a pair of graphic tees, imbued with a similar intertwining snakes graphic.
Jewelry spans a sleek brass rope bracelet, featuring three snakes intertwined intricately as well as a 925SV silver ring with snakes on both the top and bottom of the design.
Peep the full HUF “Year of the Snake” capsule in the lookbook above and shop the release now at HUF Worldwide’s official webstore.
