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HUF Worldwide

HB20: HUF Stays True to Its Roots
HB20 T-Shirts

HB20: HUF Stays True to Its Roots

In celebration of their limited edition apparel collaboration with Hypebeast for our 20th anniversary, Keith “Sweets” Murray of HUF meditates on authenticity, consistency, and growth.
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HUF Gears Up for the Year of the Snake
Fashion

HUF Gears Up for the Year of the Snake

“A snake can shed its skin, but it still remains a snake.”
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HUF Pays Homage to Kill Bill Films With Latest Capsule
Fashion

HUF Pays Homage to Kill Bill Films With Latest Capsule

Featuring visuals and motifs from the famed Quentin Tarantino series.
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Benny Gold Is Raffling His HUF Collection in Memory of the Brand's Founder
Fashion

Benny Gold Is Raffling His HUF Collection in Memory of the Brand's Founder

Following the passing of Keith Hufnagel earlier this year.
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Keith Hufnagel, Skate Icon and HUF Worldwide Founder, Has Died
Fashion

Keith Hufnagel, Skate Icon and HUF Worldwide Founder, Has Died

At the age of 46 following a battle with brain cancer.
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Keith Hufnagel Reveals New Understated "Metropolitan" Collection
Fashion

Keith Hufnagel Reveals New Understated "Metropolitan" Collection

A new collection from the OG label.
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