Cheez-It Announces New White Cheddar & House Wine Rosé Box Set
Another unexpected pairing just in time for National Wine and Cheese Day.


After selling out last year in just hours, Cheez-It is now set to bring back its unexpected wine and cheese pairing with the Cheez-It White Cheddar & House Wine Rosé box set.
Just in time for National Wine and Cheese Day, the upcoming limited-edition box is centered around the combination of made with 100% real cheese, Cheez-It White Cheddar crackers with the refreshing flavor of House Wine rosé. Coming in one convenient package, the pairing is perfect for a night in or a socially distant picnic.
“Following the success of our first edition of Cheez-It and Wine, which sold out in minutes, we knew we had to bring the partnership back this summer with a new flavor pairing,” said Jeff Delonis, Senior Director of Marketing for Cheez-It. “White Cheddar is a long-standing favorite of Cheez-It fans and what better match than light, refreshing rosé? Not only does it perfectly complement the cheesy goodness, it’s also the unofficial wine of summer!”
Priced at $30 USD, the limited-edition Cheez-It White Cheddar & House Wine Rosé box set will be available on OriginalHouseWine.com July 23, 2 p.m. EDT, while supplies last.
DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.
For more food and beverage news, Popeyes is now testing a BBQ Bacon Cheddar Chicken Sandwich.