The Weeknd Taps Black-Owned Anime Studio D'Art Shtajio For "Snowchild" Music Video

An action-filled look back at the artist’s career.

By
Music
16,946 Hypes 18 Comments

Continuing to build on the ongoing popularity of his After Hours album, The Weeknd has now released a music video for “Snowchild.” Straying away from the cinematic visuals released for other tracks off the project, the Canadian artist tapped anime studio D’Art Shtajio to animate the music video.

It is important to note that D’Art Shtajio, founded by Arthell Isom, Darnell Isom, and Henry Thurlow, back in 2016 stands as the first Black-owned animation studio in Japan.

The animated visual plays off of the lyrics of “Snowchild” which sees The Weeknd lookback at his meteoric rise. Showcasing the different phases of Abel Tesfaye, we get a look at the iconic House of Balloons era, the moment of Kiss Land and Beauty Behind the Madness, moving into his Starboy phase. Progressing through the stages, scenes of action are spliced in to represent his struggles leading into the distinct reimagination seen in the latest After Hours release persona.

Watch the D’Art Shtajio animated music video for The Weeknd’s “Snowchild” above.

 

View this post on Instagram

 

?❤️ (link in bio)

A post shared by The Weeknd (@theweeknd) on

For more music news, Kanye West recently revealed another tracklist and release date for his upcoming DONDA album.

Read Full Article
Image Credit
The Weeknd Xo/Republic Records/Umg Recordings

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

J. Cole Drops New EP 'Lewis Street'
Music

J. Cole Drops New EP 'Lewis Street'

Featuring two tracks from his upcoming album ‘The Fall Off.’

Boldy James and Sterling Toles' 'Manger On McNichols' Project Took Over a Decade to Make
Music

Boldy James and Sterling Toles' 'Manger On McNichols' Project Took Over a Decade to Make

11 tracks fusing jazz experimentation and Boldy’s recollections of Detroit street life.

Samsung Officially Reveals the Galaxy Z Flip 5G
Tech

Samsung Officially Reveals the Galaxy Z Flip 5G

With a new chipset and in two new colors.


Incase and BIONIC Launch New Collection Made From Ocean Plastic
Fashion 

Incase and BIONIC Launch New Collection Made From Ocean Plastic

Presented by Incase
Each accessory is fashioned from recycled water bottles.

It's All Fun and Games Until Zara and PlayStation Drop a Sneaker
Footwear

It's All Fun and Games Until Zara and PlayStation Drop a Sneaker

Game … on?!

BAPE and COMME des GARÇONS Reunite for PLAY-ful Collaborative Shirts
Fashion

BAPE and COMME des GARÇONS Reunite for PLAY-ful Collaborative Shirts

Replacing the familiar heart logo with a tiny APE HEAD.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.